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Job Description & How to Apply Below
Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.
Key Responsibilities
Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.
Lead SDR team and ensure outbound messaging + cadence efficiency.
Scale inbound via SEO, SEM, Linked In, and webinars.
Partner with Content and ABM teams to deliver campaign assets that convert.
Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting).
Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI.
KPIs
Meetings booked (core metric)
Pipeline contribution (SQLs, Opps created)
SDR performance metrics (connect rates, response rates)
Campaign ROI and CAC efficiency
Ideal Background
10+ years in B2B SaaS/Enterprise demand gen
Proven track record of owning pipeline targets and building outbound/inbound engines
Experience managing SDRs and multi-channel demand programs
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