Performance Marketing Manager

We Are Hiring | Performance Media Manager | Mumbai

We are seeking a strategic and performance-driven expert – Performance Media to lead and execute high-impact digital campaigns in Mumbai. This role involves end-to-end ownership of performance campaigns across Search, Social, and Programmatic, driving measurable growth for Tech/SaaS/App-based brands.

Experience:

2–5 years

Key Responsibilities:

Interpret client business objectives and translate them into performance-led digital strategies across Search, Social, and Programmatic channels.
Develop data-driven campaign strategies aligned to acquisition, lead generation, or app growth goals.
Plan and execute integrated media strategies with optimal budget allocation across Google Ads, Meta, DV360/Programmatic platforms.
Monitor campaign performance closely, conduct A/B testing, and implement ongoing optimizations to improve CPA/ROAS.
Manage conversion tracking, attribution models, and analytics frameworks (GA4, GTM, platform pixels).
Deliver structured reporting dashboards with actionable insights and growth recommendations.
Conduct campaign reviews and identify scale-up opportunities based on performance trends.
Collaborate with cross-functional teams including creative, analytics, and client servicing.

Mandatory Requirement:
Prior experience working on  Tech / SaaS / App-based brands or clients  with a strong performance marketing focus.

Qualifications &

Experience:

Bachelor’s degree; MBA/PGDM preferred.
2–5 years of hands-on experience in performance marketing or digital media planning.
Proven expertise in Google Ads (Search & PMax), Meta Ads, and Programmatic platforms (DV360 / The Trade Desk).
Strong understanding of full-funnel strategy, audience segmentation, and scaling campaigns efficiently.
Experience managing performance budgets and delivering against CPA/ROAS targets.
Strong analytical mindset with ability to derive insights from data.
Excellent communication and stakeholder management skills.

Skills & Tools:
Proficient in Google Ads, Meta Ads Manager, DV360 / Programmatic platforms.
Strong working knowledge of GA4, GTM, attribution models, and conversion tracking.
Familiarity with performance planning tools and audience insights platforms.
Google Ads / Meta Blueprint / DV360 certifications preferred.
Detail-oriented, structured, and updated on evolving performance marketing trends.