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Job Description & How to Apply Below
Location:
Lower Parel, Mumbai
Experience:
7 to 10 years
Reporting to: Head of Media / SEO Head
About Schbang
Schbang started with a simple belief: brands do better when strategy, creativity, media, and
technology work together. Over the years, we have grown into an integrated agency ecosystem that builds end-to-end solutions for leading Indian and global brands. Our growth teams work at the intersection of content, SEO, analytics, and product-like execution, driving measurable outcomes across acquisition, engagement, and revenue.
About the Role
As Group Head, SEO, you will lead SEO strategy and delivery across a portfolio of brands, while building strong systems, people, and performance benchmarks for the function. You will be responsible for shaping SEO as a growth lever, partnering with clients and internal stakeholders to align on outcomes, and ensuring the team delivers consistent impact through technical excellence, content strategy, and modern search practices.
This role demands a strong leader who can manage multiple accounts, mentor managers, drive governance, and build scalable playbooks, while staying ahead of search shifts including AI-led discovery, answer engines, and evolving SERP behavior.
Expectations
● Align SEO efforts with brand and business expectations, not only rankings
● Set a high bar for SEO quality, reporting, and measurable impact across accounts
● Build team capability through training, process, audits, and structured feedback loops
● Drive modern SEO including technical foundations, content systems, and AI search readiness
Key Responsibilities
Leadership and Account Ownership
● Own SEO outcomes for a set of key accounts and ensure delivery quality across the portfolio
● Lead and mentor SEO Managers, Senior SEO Executives, and specialists across accounts
● Build capacity plans, role clarity, and execution governance for predictable delivery
● Drive client trust through senior stakeholder management and strategic planning conversations
● Handle escalations, scope control, and delivery hygiene in coordination with account leadership
● Support new business through pitches, audits, opportunity sizing, and solutioning
SEO Strategy and Performance
● Build annual and quarterly SEO roadmaps aligned to business goals, seasonality, and growth targets
● Translate performance data into clear strategy: content clusters, technical priorities, internal linking, and CRO-aligned improvements
● Define KPI frameworks beyond vanity metrics, focusing on organic contribution to traffic quality, leads, and revenue
● Drive competitive intelligence, opportunity mapping, and SERP share growth plans
On-page and Content Systems
● Own content strategy from an SEO lens in partnership with content and creative teams
● Define briefs that include intent mapping, SERP analysis, structure guidance, and internal linking plans
● Ensure metadata, templates, taxonomy, and content hygiene follow best practices
● Improve user journeys and engagement signals through UX collaboration and content experience improvements
● Deliver monthly performance reviews and quarterly strategy reviews for internal and client stakeholders
Technical SEO and Platform Excellence
● Lead technical audits and prioritize fixes across crawling, indexing, rendering, CWV, architecture, and schema
● Partner with development teams on requirements, implementation validation, and release readiness
● Ensure SEO readiness for migrations, redesigns, CMS changes, and large-scale deployments
● Build SOPs for technical monitoring, issue escalation, and quality assurance
Off-page and Authority Building
● Define ethical and scalable link acquisition strategy aligned to brand and category
● Oversee competitive link analysis, link gap planning, and anchor strategy
● Ensure tracking and governance of outreach, partnerships, and link hygiene
● Monitor risk factors and ensure compliance with white-hat standards
Reporting, Governance, and Training
● Build reporting templates, dashboards, and narratives that connect SEO work to business outcomes
● Ensure every account has clean documentation: trackers, audits, roadmap, meeting notes, and action logs
● Conduct internal…
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