Search Engine Optimization Manager

Key Responsibilities
Lead and manage end-to-end SEO projects from strategy to execution, QA, and delivery aligning with business goals and KPIs.
Develop data-driven SEO strategies for websites targeting both traditional search and emerging AI-driven environments (Google’s AI Overviews, Bing Copilot, Perplexity, etc.).
Conduct comprehensive audits across technical, on-page, off-page, and content elements to uncover optimization opportunities.
Establish and optimize SEO operational processes, cross-team workflows, governance models, and quality standards.
Collaborate with content, design, and development teams to ensure SEO best practices are implemented site-wide.
Develop and execute GEO strategies to improve content positioning and brand authority on generative engines and AI-powered search interfaces.
Leverage analytics platforms (Google Search Console, GA4, schema validators, and GEO analytics tools) to measure campaign performance and guide continuous improvement.
Coordinate with clients and internal stakeholders to prepare SEO reports, dashboards, and presentations.
Stay abreast of algorithm updates, AI search changes, and generative content evolution to ensure proactive adaptation of strategies.
Mentor junior SEO and content professionals to build strategic and technical competence in advanced SEO disciplines.
Introduce best practices, training modules, and knowledge frameworks for organizational SEO maturity.
Identify and evaluate new growth opportunities, create high-impact SEO/GEO proposals, and lead pitch presentations for existing and prospective clients.

Required Skills & Competencies
Deep expertise in search engine algorithms, semantic SEO, structured data models, AI search behavior, and ranking systems
Proven project management skills with experience handling multi-site, international, multi-domain, or complex SEO programs.
Proficiency in AI search and GEO models—understanding how generative engines index, summarize, and cite content.
Hands-on experience with SEO tools such as Ahrefs, Screaming Frog, SEMrush, Google Analytics4, Google Search Console, and Surfer SEO.
Familiarity with LLM-driven search behavior and prompt-oriented optimization.
Strong analytical mindset with the ability to interpret complex datasets and turn insights into actionable strategies.
Exceptional communication, stakeholder management, and cross-functional leadership skills
Up-to-date understanding of E-E-A-T principles and topic authority in the AI search ecosystem.

Preferred Qualifications
Experience managing international or multi-domain SEO projects.
Exposure to GEO model tracking tools or AI overview visibility frameworks.
Certifications in SEO, AI marketing, analytics, or digital strategy.
Background in content automation or natural language generation platforms.