D2C Head

Job Title:

D2C Head

Location:

Chennai / Mumbai
About Plush
Plush is a fast-growing personal care brand on a mission to make everyday intimate and hygiene products safer, more comfortable, and thoughtfully designed for women. From India’s softest and most loved sanitary pads to wellness essentials, we focus on high-quality, problem-solving products that empower confidence and comfort every day.

Role Overview
We are looking for a data-driven D2C Growth candidate who will own conversion optimization across our Shopify store while supporting paid performance initiatives. This role sits at the intersection of growth, analytics, and user experience, and plays a key role in improving funnel efficiency and driving scalable acquisition.

Key Responsibilities
Shopify Store & Conversion Optimization
Own and optimize the Shopify storefront for speed, usability, and conversion uplift
Plan and execute A/B tests across product pages, checkout flows, landing pages, and site layouts
Continuously improve PDPs and category pages, including content, imagery, reviews, FAQs, and trust elements
Collaborate closely with design, tech, and content teams on storefront enhancements
Ensure catalog hygiene, accurate product tagging, pricing accuracy, and inventory visibility for campaigns
Meta Ads & Performance Marketing Support
Assist in developing Meta ad campaign briefs, including audience segmentation, targeting strategy, and messaging direction
Ensure pixel setup, event tracking, and data accuracy across platforms
Monitor live campaigns and recommend optimization actions based on performance trends
Work with internal teams and external agencies to drive acquisition, retargeting, and funnel efficiency
Analytics & Reporting
Conduct weekly deep-dives on traffic sources, funnel drop-offs, and landing page performance
Build and maintain dashboards using GA4 and ad platform data
Identify quick wins and growth opportunities using user behavior insights and performance analytics
Present clear, actionable performance insights to stakeholders
Key Requirements
Min 4 years of experience in performance marketing, growth, or conversion optimization (D2C preferred)
Hands-on experience with Shopify, Meta Ads Manager, GA4, and basic CRO tools
Strong analytical mindset with the ability to translate data into action
Comfortable working cross-functionally with design, tech, and agency partners
Experience in personal care, wellness, or consumer brands is a plus
Why Join Plush
Work with a purpose-led, fast-scaling women’s wellness brand
High ownership role with direct impact on revenue and growth
Collaborative culture with room to experiment and innovate
Opportunity to build scalable growth systems from the ground up
Plush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace.