Senior Manager Performance Marketing

Responsibilities

Utilize advanced MS Excel skills to analyze large datasets, generate insights, and create performance reports supporting marketing analytics initiatives.
Apply Python (where applicable) to automate repetitive tasks and enhance data analysis and reporting efficiency.
Collaborate effectively with external ecommerce partners and platforms to stay updated on market trends, tools, and best practices.
Manage and optimize SEO, SEM, and PPC campaigns to improve traffic quality, conversion rates, and ROI.
Leverage experience with ecommerce marketplace advertising setups to enhance campaign effectiveness and scale performance.
Communicate data-driven insights clearly through strong written and verbal communication, ensuring alignment with cross-functional stakeholders.
Bridge the gap between technology and business data to identify opportunities and drive actionable marketing strategies.
Apply Pharma and Consumer Goods domain knowledge to identify growth opportunities and tailor marketing approaches accordingly.

Qualifications

Education:

Master’s degree in Economics, Statistics, Computer Science, Mathematics, Operational Research, or any quantitative discipline; MBA preferred. Engineering graduates may also apply.

Experience:

Minimum 3+ years of relevant experience in marketing analytics / performance analytics.

Required Skills

Advanced MS Excel (mandatory)
Python (good to have)

Preferred Skills

Strong understanding of SEO and SEM strategies
Hands-on exposure to PPC campaign management