Associate Vice President - Account Management; Digital Media

Position: Associate Vice President - Account Management (Digital Media)
Role Overview

We are looking for a Client Servicing Manager/Senior Manager with 8–10 years of experience in a media agency environment, with strong digital expertise. This role is responsible for leading client relationships, driving strategic media thinking, and orchestrating integrated digital‑first solutions across internal teams and external partners. The ideal candidate understands the nuances of media planning, platforms, measurement, and the fast‑paced nature of agency delivery.

Key Responsibilities

1. Client Engagement & Strategic Consultation

- Serve as the primary client partner, ensuring strong relationships, high satisfaction, and alignment with brand and business goals.
- Interpret client briefs and translate them into robust digital media strategies, working closely with media planning, strategy, and analytics teams.
- Understand client category and consumer landscape to guide channel selection, messaging frameworks, and platform roles.

2. Media Planning & Execution Oversight

- Lead the development of digital‑first media plans across search, social, display, video, programmatic, influencer, and commerce platforms (90%+ digital focus).
- Coordinate closely with performance teams (biddable, programmatic, ad ops) to ensure accurate campaign setup and adherence to KPIs.
- Ensure plans are grounded in data, platform insights, audience behaviours, and competitive intelligence.

3. Campaign Performance, Reporting & Insights

- Monitor campaign performance, pacing, delivery, and quality across channels.
- Lead post‑campaign evaluation presentations, identifying key learning, optimisations, and next‑phase recommendations.
- Evaluate trends, category benchmarks, audience insights, and performance signals to guide ongoing optimisation and budget realignment.

4. Account Leadership & Growth

- Lead regular client meetings—WIPs, QBRs, strategic planning sessions, and performance reviews.
- Identify opportunities for upselling, cross‑selling (e.g., commerce, influencer, programmatic innovation, creative solutions).
- Manage client expectations and ensure all deliverables meet quality and timeline standards.

5. Team Management & Collaboration

- Mentor account executives and planners; ensure teams have clarity on deliverables, processes, and timelines.
- Partner seamlessly with media planning, performance, creative, production, and analytics functions to deliver integrated solutions.
- Drive operational excellence across briefing, planning, approvals, reporting, and campaign management workflows.

6. Industry Intelligence & Vendor Management

- Stay updated on changes across Google, Meta, Amazon, DV360, programmatic formats, new measurement tools, mar‑tech, and consumer trends.
- Build strong relationships with publishers, platforms, and ad‑tech partners to leverage first‑to‑market opportunities, betas, and platform support.
- Represent the agency in relevant industry forums, workshops, and partner events.

Essential

Qualifications & Skills

Experience

- 8–10 years of client servicing/account management experience within a media agency.
- Strong exposure to digital media planning and performance‑led campaigns.

Education

- Degree/diploma in Marketing, Advertising, Media, Humanities or Science, or related fields.

Technical & Channel Expertise

- Deep understanding of media channels including:
- Search, social, display, video, programmatic
- E‑commerce media, influencer media
- Measurement & attribution
- Interpretation of data
- Hands‑on familiarity with Google Ads, Meta, DV360, Amazon DSP, Sizmek, and analytics environments like GA, Comscore, Similar Web.

Core Competencies

- Strong analytical ability to interpret data and connect metrics to business outcomes.
- Excellent communication, storytelling, and presentation skills.
- Exceptional stakeholder management—internal and external.
- Ability to handle complex multi‑channel projects in fast‑paced agency settings.

Personal Attributes

- Highly accountable, solution‑oriented, and detail‑driven.
- Accountable and sincere
- Collaborative team player who thrives in agency culture.