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Job Description & How to Apply Below
Growth Manager / Campaign Manager
Location:
Mumbai, India (Work From Office)
Experience:
2-4 years
About the Role
We’re looking for a Growth Manager / Campaign Manager who loves turning ideas into scalable growth engines. This role sits at the intersection of data, marketing, product, and revenue—owning end-to-end campaigns that drive acquisition, activation, engagement, and monetization.
If you get excited about launching experiments, reading funnels like a story, and obsessing over conversions, this role is for you.
What You’ll Do
● Own end-to-end growth campaigns across channels like SMS, Whats App, RCS, Push, Email, Voice, In-app, and Web
● Plan, execute, and optimize performance-driven campaigns for user acquisition, re-engagement, upsell, and cross-sell
● Work closely with product, tech, analytics, and external partners to launch campaigns at scale
● Define campaign targeting, segmentation, frequency, and messaging
● Set up and track funnels, cohorts, and conversion metrics
● Continuously run A/B tests on creatives, copies, CTAs, timing, and channels
● Own campaign reporting and insights—what worked, what didn’t, and why
● Identify automation opportunities and build always-on lifecycle journeys
● Ensure campaign compliance with regulatory and platform guidelines
What We’re Looking For
● 2-4 years of experience in growth marketing, lifecycle marketing, or campaign management
● Strong understanding of performance funnels, attribution, and metrics
● Solid Hands-on experience with CRM tools, marketing automation, or campaign platforms such as Clever Tap, Google Analytics, Firebase, Netcore, etc.
● Exposure to RCS, Whats App Business, and Push notification ecosystems
● Comfort working with large datasets, dashboards, and basic analytics
● Ability to write or brief sharp, conversion-focused copy
● Highly structured, execution-oriented, and comfortable with fast iterations
● Strong stakeholder management skills—can align product, tech, and business
● Startup mindset: own outcomes, not just tasks
Good to Have (Not Mandatory)
● Experience in fintech, lending, payments, or consumer internet
● SQL / Excel / basic data querying skills
● Experience working with partners, vendors, or agencies
● Understanding of Digital Lending and various credit products such as Personal Loans, Credit Cards, Credit Line, Business Loans, etc.
Why Join Us
● High ownership, high impact role
● Direct influence on revenue and product direction
● Fast-moving environment with real scale
● Opportunity to build growth systems from scratch, not just run campaigns
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