Ads Expert - Google​/Meta

Position: Paid Ads Expert - Google/Meta
We’re hiring a motivated, data-driven  Performance Marketing Executive  who thrives on execution, testing, and iteration.

You’ll work hands-on across paid channels to drive  customer acquisition and growth , with clear ownership of campaign hygiene, optimization, and performance reporting.

Job Location:

Onsite, Malad (West), Mumbai

What you'll do:
Launch, manage, and optimise  campaigns across  Google Ads (Search/Display/You Tube as applicable), Meta Ads , and other paid channels (affiliate/partners if relevant).
Own day-to-day  campaign operations : budgets, bidding, targeting, creative rotations, keyword/search term hygiene, placements, and exclusions.
Run ongoing  experimentation  (A/B tests) across  creatives, audiences, landing pages, and funnel steps  to improve CVR and CAC.
Build and maintain  performance dashboards and reporting  (weekly/monthly), translating numbers into clear next steps.
Ensure solid  tracking discipline : UTMs, conversion events, pixel/CAPI basics, GA4 alignment, and clean reporting logic.
Collaborate with  Creative/Content/Sales  to align offers, messaging, and lead quality feedback loops.

How you'll think:
Performance-first mindset : you don’t just “run ads”—you actively chase improvements and learnings.
High ownership : you take responsibility for outcomes, not excuses (what’s working, what’s not, what to fix next).
Curious + structured : you ask the right questions, form hypotheses, and test methodically.
Bias for action : you move fast, but you don’t break fundamentals (tracking, naming conventions, reporting).

What you should know:
Strong understanding of:
Funnel thinking  (TOF/MOF/BOF), acquisition vs retention, and how KPIs shift across stages
Core metrics:  CTR, CPC, CPM, CVR, CPA/CAC, ROAS, MER , lead quality signals
Optimization levers:  audience, creative, landing page, bidding strategy, attribution constraints
Familiarity with:
GA4 , ad platform reporting, basic attribution concepts, and campaign measurement hygiene

Minimal requirements:
3-5 years  of hands-on performance marketing experience (agency or in-house).
Strong working knowledge of  Google Ads + Meta Ads  (campaign setup to optimization).
Comfortable with data and reporting: you can interpret trends and recommend actions.
Good communication and collaboration skills (especially with creative + sales).

Nice to have:
Google Ads / Meta certifications
Exposure to  CRO  and landing page testing tools/workflows