AM - Ecommerce & Shopify Web Development

Role Overview

We are looking for a highly experienced Senior Shopify & E-Commerce Web Development Manager to lead the development, optimization, and scaling of high-performance Direct-to-Consumer (D2C) digital commerce platforms. The ideal candidate will have deep expertise in Shopify ecosystem development, e-commerce architecture, conversion optimization, SEO implementation, and cross-functional collaboration with marketing and growth teams.

This role requires a technically strong operator who can independently manage end-to-end website execution while contributing directly to revenue growth, customer experience, and international e-commerce expansion initiatives

Key Responsibilities

Shopify Development & E-Commerce Management

• Lead end-to-end development and maintenance of Shopify-based D2C websites.

• Architect scalable e-commerce experiences optimized for performance, conversion, and retention.

• Execute platform migrations from Woo Commerce, Medusa, or other commerce stacks into Shopify.

• Develop and manage international Shopify storefronts, including localization, payments, shipping, and third-party integrations.

• Implement advanced Shopify customizations using Liquid, HTML, CSS, JavaScript, AJAX, and JSON.

Website Optimization & Conversion Growth

• Collaborate with performance marketing and D2C growth teams to improve website conversion rates and customer journeys.

• Optimize page speed, mobile responsiveness, and checkout experiences.

• Support prepaid order growth, funnel optimization, and customer retention initiatives.

Technical Leadership

• Act as the primary technical stakeholder for website and e-commerce operations.

• Drive best practices in front-end architecture, code quality, testing, and deployment.

• Troubleshoot and resolve platform, plugin, and integration issues across departments

SEO & Digital Performance

• Implement technical SEO strategies to improve discoverability and search rankings.

• Support Google Ads and digital campaign landing page development.

• Monitor website analytics and recommend improvements based on user behavior and conversion metrics.

Required

Skills & Qualifications

Technical Skills

• Strong expertise in Shopify ecosystem and custom theme development

• Proficiency in HTML5, CSS3, JavaScript, AJAX, JSON, and Shopify Liquid

• Experience with Woo Commerce and headless commerce platforms

• Knowledge of SEO best practices and performance optimization

• Experience integrating third-party tools, APIs, and payment systems

• Understanding of responsive design and cross-browser compatibility

Preferred Experience

• 4+ years in web development with strong D2C/e-commerce exposure

• Experience handling high-growth consumer brands

• Proven track record of managing Shopify migrations and international store launches

• Experience collaborating with growth marketing and paid media teams

• Familiarity with CRO principles

Preferred Candidate Profile

• Strong ownership mindset with ability to independently lead projects

• Commercial understanding of e-commerce KPIs and customer funnels

• Ability to balance technical execution with business objectives

• Strong communication and stakeholder management capabilities

• Comfortable operating in fast-paced startup or growth-stage environments

Key Outcomes Expected

• Successful migration and modernization of e-commerce platforms

• Improvement in conversion rates and checkout performance

• Faster website performance and improved user experience

• Stable and scalable international e-commerce operations

• Increased operational efficiency through automation and integrations