Head of Digital Marketing & E-Commerce; Website Sales & Growth

Position: Head of Digital Marketing & E-Commerce (Website Sales & Growth).
Head of Digital Marketing & E-Commerce (Website Sales & Growth)
Location :

- Marol, Andheri (E)
Work   Mode :

- In-office (This  is NOT a WFH or hybrid role)
Shift   :

- 12:00 PM – 9:00 PM

About Action Tour Guide ():

- Action Tour Guide is a travel technology company that creates immersive, self-guided audio tours for destinations across the world.
Our mobile app helps travelers explore national parks, cities, historic landmarks, and scenic routes at their own pace using GPS-triggered storytelling and professional narration.
More than 2M+ travelers use our apps every year to explore destinations with us.

Role Overview
Drive online sales and growth for Action Tour Guide's self-guided audio tour products.
This role is not just about maintaining the website; the person will be expected to actively improve sales, identify growth opportunities, optimize product pages, monitor customer behavior, and work with marketing, content, SEO, design, and development teams to increase revenue.

Key Responsibilities
1.Website Sales & Revenue Growth:

- Own and improve website sales performance.
Track revenue, conversions, traffic, cart abandonment, and customer journey data.
Identify opportunities to increase purchases, average order value (AOV), and repeat sales.
Run offers, campaigns, bundles, pricing tests, and promotional strategies.
Ensure key products and high-revenue pages are properly highlighted.

2. Conversion Rate Optimization (CRO)
Improve website layout, product pages, landing pages, checkout flow, and calls to action (CTAs).
Analyze user behavior to identify where customers drop off.
Recommend and test changes to improve conversion rate.
Ensure the website clearly explains the product, value proposition, and buying process.

3. SEO & Organic Growth
Coordinate with the SEO/content team to improve organic traffic and rankings.
Ensure product pages, category pages, blogs, and landing pages are SEO-friendly.
Monitor keyword rankings, traffic growth, and content performance.
Identify missing content opportunities based on search demand.

4. Website Content & Product Management
Ensure all website content is accurate, updated, and sales-focused.
Manage product descriptions, pricing, images, FAQs, reviews, and promotional banners.
Coordinate with the content/design team for new page creation and page improvements.
Regularly audit pages for outdated information, broken links, poor formatting, or weak messaging.

5. Analytics & Reporting
Monitor website performance using tools like Google Analytics, Google Search Console, Hotjar, Microsoft Clarity, Shopify/Woo Commerce reports, or similar platforms.
Prepare weekly and monthly reports on sales, traffic, conversion rate, top/low-performing products/pages, cart abandonment, SEO performance, and campaign performance.
Share actionable recommendations, not just data.

6. Marketing & Campaign Coordination
Work with marketing teams on paid ads, email campaigns, social media promotions, and seasonal offers.
Ensure campaign landing pages are ready and optimized before launch.
Track campaign performance and suggest improvements.
Coordinate with design and content teams for banners, creatives, and promotional messaging.

7. Website Operations & Quality Control
Ensure the website functions smoothly across desktop and mobile.
Identify and report bugs, payment issues, page errors, slow-loading pages, or broken user flows.
Coordinate with developers for technical fixes and improvements.
Ensure all pages are mobile-friendly and easy to navigate.
Conduct regular website audits.

Required Skills & Experience
8-10 years of experience managing eCommerce websites, online sales channels, digital revenue platforms, or high-growth web businesses.
Strong understanding of online sales, customer journey, and conversion optimization.
Good knowledge of SEO, website content, landing pages, and digital marketing.

Experience with Google Analytics, Google Search Console, and reporting tools.
Ability to analyze data and convert it into clear action points.
Good understanding of CMS/eCommerce platforms such as Word Press, Woo Commerce, Shopify, Magento, or similar.
Strong coordination skills with content, design, SEO, marketing, and development teams.
Excellent attention to detail.
Strong written communication skills.

Key Performance Indicators (KPIs)
The candidate's performance will be measured based on:
Website revenue growth.
Conversion rate improvement.
Organic traffic growth.
Improvement in product/page performance.
Reduction in cart abandonment.
Increase in average order value.
Successful execution of campaigns and offers.
Quality and accuracy of website content.
Website health, speed, and mobile experience.

Ideal Candidate Profile
The ideal candidate is someone who thinks like a business owner, not just a website administrator. They should be proactive, analytical, sales-focused, and capable of working with multiple teams to continuously improve website performance and revenue.