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Job Description & How to Apply Below
Digital Marketing Executive
Job Brief
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and
optimization of our online marketing efforts. The promotion of products and services through digital
channels is a complex procedure with great potential which becomes increasingly useful for companies
such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed
in the concepts surrounding digital marketing and how the Internet can become a strong asset to
securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our
marketing campaign.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed
in the concepts surrounding digital marketing and how the Internet can become a strong asset to
securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our
marketing campaign.
Role And Responsibilities
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company
and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through
various channels
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google
Analytics, Web Trends etc.)
Acquire insight in online marketing trends and keep strategies up to date
Maintain partnerships with media agencies and vendors
Requirements And Skills
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
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