IN_Bosch Rexroth India_Deputy Manager​/Manager_Media Marketing

Position: IN_Bosch Rexroth India_Deputy Manager / Manager_Media Marketing
Job Description     

Key Responsibilities
Strategy, Planning, and Enablement
Develop and implement a global Business Media strategy (including social media, SEO, GEO) aligned with communication and marketing goals
Align and coordinate business media activities across central, business, and country units
Act as an internal enabler, supporting BUs/SUs with social media and SEO best practices
Monitor trends and updates on platforms and technologies (e.g., Linked In, AI, GEO)
Support campaign planning for trade fairs, including managing content calendars and planning tools
Content Management and Publishing
Manage and oversee content creation and publishing from internal stakeholders across relevant platforms (Linked In, Instagram, You Tube, X, etc.)
Coordinate the phase-out of Percolate and introduction of a new publishing tool
Ensure content quality, brand consistency, and regulatory compliance
Community Engagement and Brand Reputation
Monitor interactions and support community management in collaboration with Bosch SO
Serve as the point of contact for business media-related issues, including crisis response, copyright matters, and internal social media behavior
Manage Bosch Rexroth's Google Business Profile
Analytics and Performance Measurement
Track performance and develop reports using tools such as Power BI
Define KPIs, set benchmarks, and optimize strategies based on data insights
Conduct annual reviews to ensure proper access and compliance on social platforms
Collaboration, Governance, and Training
Organize and lead monthly business media community calls for BUs, SUs, and relevant stakeholders
Provide training on business media usage, SEO, and AI-supported workflows
Coordinate with compliance, legal, and IT security (e.g., embargo topics in cooperation with DC/FTO)
Support audits and reviews for business media activities across the organization
AI Integration and Workflow Automation
Drive the integration of Agentic AI workflows using tools such as n8n or
Explore the potential of GEO (Generative Engine Optimization) to improve visibility in AI-driven search environments
Advance the use of AI in content generation, optimization, and process automation

Qualifications     MBA (Marking) with Graduation in Engineering is preferred
Proven experience in social media and SEO management, ideally in a B2B or corporate context
Deep understanding of digital platforms, SEO, GEO, and AI technologies
Familiarity with tools like Power BI, Percolate (or similar content planning tools)
Knowledge of automation tools such as n8n or Make.comis a plus
Strong communication skills in English additional languages (particularly German) are a benefit
Strategic thinker with a proactive and collaborative working style

Additional Information