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Job Description & How to Apply Below
We are seeking a dynamic and results-driven professional to lead Sales IT Integration and Automation initiatives across diverse sales channels (Traditional Trade, Modern Trade, E-commerce, Pharma, FMCG). The role will be responsible for driving digital transformation, data-driven decision-making, and automation across sales operations to enhance productivity and business performance.
1. Sales IT Integration & Automation
Drive implementation of IT solutions to digitize and automate sales processes across multiple channels.
Lead deployment and governance of tools like Sales Force Automation (SFA), ensuring compliance via:
Geo-tagging
Productivity tracking
Real-time reporting
Partner with internal IT teams and external vendors to ensure system efficiency, scalability, and reliability.
Enable advanced technology adoption including Microsoft Data Lake, SQL, Tableau, and other analytics platforms.
Integrate AI-enabled tools to automate distributor data capture and improve real-time insights and decision-making.
2. Go-To-Market (GTM) Strategy Execution
Enable execution and tracking of GTM strategies through dashboarding and analytics.
Develop and manage dashboards to track:
Sales productivity
Outlet coverage
Revenue growth
Drive adoption of digital tools among field sales teams and measure their impact on operational efficiency and performance.
3. Data Analytics & Business Intelligence
Develop and manage sales performance reporting (daily, weekly, monthly) for primary and secondary sales.
Deliver actionable insights through data visualization to support cross-functional decision-making (Sales, Marketing, Finance, Supply Chain).
Ensure accurate tracking and reporting of strategic initiatives, aligning outputs with business goals.
Champion a data-driven culture across the sales organization.
4. Performance Monitoring & Problem Solving
Define and track KPIs to measure success of IT initiatives, including:
System adoption rates
Data accuracy and integrity
User satisfaction
Identify and resolve operational challenges such as:
Legacy systems
Low digital adoption
Data gaps and inconsistencies
Continuously improve systems and processes to enhance user experience and business outcomes.
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