Search Engine Optimization Manager

About LXME:
LXME is India’s first financial platform curated exclusively for women. We are on a mission to empower millions of women to take control of their financial futures. Backed by factual insights, expert advice, and a vibrant community, LXME makes investing, saving, budgeting, and spending easy and accessible. Join a high-growth fintech startup that’s revolutionizing how women engage with money — a platform built by women, for women.

Key Responsibilities:

Plan and execute end-to-end SEO and ASO strategies to improve organic visibility and growth.
Manage on-page, off-page, and technical SEO initiatives for website performance improvement.
Conduct keyword research, competitor analysis, and search trend analysis for web and app ecosystems.
Optimize website content, metadata, internal linking, and landing pages for better search rankings.
Drive app discoverability and conversion optimization across:
Google Play Console App Store Connect
Optimize app titles, descriptions, keywords, screenshots, creatives, and ratings/reviews strategy.
Monitor app ranking performance, keyword visibility, install conversion rates, and retention metrics.
Work closely with product, content, design, and tech teams for implementation and optimization.
Identify growth opportunities through content, backlinks, indexing, and app marketplace optimization.
Stay updated with latest SEO algorithm changes, ASO trends, and organic growth best practices.
Requirements:
2–5 years of experience in SEO and/or ASO execution.
Strong understanding of:
Technical SEO , On-page and off-page SEO
App Store Optimization (ASO)
Organic growth strategies
Hands-on experience with:
Google Analytics, Google Search Console, Google Play Console and App Store Connect