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Job Description & How to Apply Below
We are seeking a Salesforce Administrator & Marketing Automation Specialist to join our growing team. This role focuses on maintaining CRM data quality, managing marketing automation campaigns, and supporting the commercial pipeline through accurate reporting and system excellence.
This is not a sales closing role, but a key position ensuring high-quality lead conversion, seamless collaboration with sales and marketing teams, and reliable CRM operations across global stakeholders.
Key Responsibilities
1. Salesforce Data Management & Hygiene (40%)
Own and maintain data quality standards across all Salesforce objects (Accounts, Contacts, Opportunities, Leads)
Execute regular data validation, deduplication, and cleanup activities
Monitor and enforce data entry standards and validation rules
Conduct regular audits to identify and resolve inconsistencies, gaps, or errors
Manage data imports, exports, and mass updates using Data Loader or similar tools
Track and report on data accuracy and completeness metrics aligned with commercial KPIs
2. Pardot / Marketing Automation Management (40%)
Configure and maintain Pardot instance including forms, landing pages, and email templates
Build and manage prospect lists, segmentation, and dynamic lists for ABM campaigns
Set up and monitor marketing automation workflows, drip campaigns, and engagement programs
Support ABM campaign execution by configuring account-based lists and tracking
Maintain Salesforce-Pardot connector integration and ensure seamless data synchronization
Troubleshoot Pardot issues and optimize campaign performance through A/B testing and analytics
Manage lead scoring models and grading criteria in alignment with sales priorities
3. Reporting, Dashboards & Analytics (20%)
Design and build Salesforce reports and dashboards to track commercial KPIs and SLAs
Create visualizations for sales performance, pipeline metrics, marketing attribution, and client acquisition costs
Develop custom reports for Board presentations and commercial leadership
Implement and maintain real-time dashboards for Sales Managers and BDs
Support marketing in tracking campaign performance and conversions
Provide ad-hoc reporting and data analysis as required
4. System Administration & User Support (20%)
Perform Salesforce system administration including user management, profiles, permissions, and security
Configure custom objects, fields, page layouts, and record types
Build and maintain automation using Flows, Process Builder, and workflow rules
Provide user training, create documentation, and deliver ongoing support to global commercial teams
Troubleshoot user issues and provide timely resolution or escalation
Manage Salesforce release updates and communicate changes to stakeholders
Collaborate with external consultants or Salesforce support on complex technical issues
Monitor system performance, storage limits, and API usage
Qualifications & Experience
Education &
Certifications:
Bachelor’s degree in Information Technology, Business, or related field
Salesforce Administrator certification highly advantageous
Pardot Specialist or Marketing Cloud Account Engagement certification advantageous
Experience:
Minimum 3 years of hands-on experience as Salesforce Administrator or CRM Data Manager
Proven experience with Salesforce data management, validation rules, workflows, and process automation
Practical experience with Pardot/Marketing Cloud Account Engagement including list management, campaign setup, and ABM workflows
Strong experience building Salesforce reports, dashboards, and analytics
Experience with data hygiene, deduplication, and data quality management tools
Exposure to Salesforce integrations and declarative development (Flow, Process Builder)
Experience supporting B2B sales or professional services organisations preferred
Skills &
Competencies:
Expert knowledge of Salesforce platform capabilities and best practices
Strong analytical skills and ability to translate business requirements into system configurations
Meticulous attention to detail with commitment to data accuracy
Excellent problem-solving and technical troubleshooting skills
Strong communication skills for training and documentation
Ability to manage multiple priorities and work independently
Process-oriented mindset with focus on continuous improvement
Comfortable working with global stakeholders across time zones
About Our Organization
We are an established pharmaceutical service provider company operating globally with a Centre of Excellence in India. Our organization maintains the highest standards of quality and regulatory compliance.
This role offers the opportunity to shape commercial operations excellence in a growing, quality-focused organization.
How to Apply
If you meet the qualifications and are excited about this opportunity, please submit your CV in English.
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