Performance Marketing Manager: App Campaigns

Role:
Performance Marketing Manager – App Campaigns

Location:

Mumbai

Role Overview
We're looking for a sharp, data-driven performance marketer to own and scale our app acquisition
campaigns on Google App Campaigns and Meta App Ads. You'll manage budgets, run experiments, and
work closely with creative and tech teams to drive high-quality user growth efficiently.

What You'll Do

• Own and scale Google App Campaigns (UAC) and Meta App Ads

• Manage budgets and optimize toward CAC, ROAS, LTV, and AOV targets

• Drive continuous A/B testing across creatives (statics & videos) and audience segments

• Build and manage performance reporting using Apps Flyer and GA4

• Partner with creative, product, and tech teams to improve campaign performance end-to-end

• Derive actionable insights from data to continuously improve efficiency

What You Bring

• 3–5 years of hands-on experience in performance marketing, specifically on Google App
Campaigns and Meta App Ads

• Strong grasp of app marketing metrics — installs, CAC, ROAS, retention, LTV

• Experience with MMP tools (Apps Flyer & Firebase) and attribution fundamentals

• Analytical mindset — comfortable with Excel/Sheets, GA4, and performance dashboards

• Proven ability to scale campaigns while maintaining efficiency

• Experience managing agency partners and driving execution

Good to Have

• Familiarity with SKAN and data-driven attribution

• Exposure to Apple Search Ads and affiliate channels

• Experience with Mixpanel

• Prior agency experience

What's in It for You

• Competitive compensation + ESOPs

• Real ownership, fast-paced environment, and a team that builds

• Comprehensive health coverage for you and your dependents

About Us
Truemeds is a technology-driven telehealth platform making healthcare affordable and accessible across India.
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