Manager - Media Planning & Strategy

About the Role:

We are looking for a strategic and performance-driven  Senior Digital Media Planner / Strategist  who is deeply rooted in digital but equally comfortable working across integrated media environments. This role requires someone who can seamlessly operate across multiple markets, channels, and client mandates - bringing both the rigour of data-driven digital planning and the breadth of integrated campaign thinking. The ideal candidate thrives in a fast-paced, multi-client agency environment and can translate business objectives into compelling, measurable media strategies.

Key Responsibilities:

Lead the development and execution of digital-first, integrated media strategies aligned with client objectives across multiple markets and audience segments.
Plan and manage campaigns across digital channels including Google Ads, Meta, Linked In, You Tube, Programmatic (DV360), and emerging platforms - while also contributing to broader integrated media planning where required.
Conduct audience research, market analysis, and competitive intelligence to build robust, insight-led media plans tailored to different market contexts.
Manage and optimise media budgets across markets, ensuring effective forecasting, pacing, and allocation to maximise ROI.
Monitor campaign performance against KPIs (CTR, CPC, CPA, ROAS, conversions, engagement) and drive continuous optimisation across all active campaigns.
Act as a strategic partner to client-facing teams - translating performance data into clear insights, recommendations, and actionable next steps.
Collaborate closely with creative, content, analytics, and account management teams to ensure seamless, integrated campaign execution.
Prepare and present campaign performance reports, strategic reviews, and media recommendations to internal stakeholders and clients across markets.
Build and maintain strong relationships with media partners, publishers, and platform representatives across digital and traditional ecosystems.
Stay ahead of platform updates, industry trends, and emerging technologies - proactively bringing new opportunities to the team and clients.

Requirements:
Bachelor's degree in Marketing, Advertising, Mass Communication, Business, or a related field.
5+ years of experience  in digital media planning, strategy, or performance marketing - with demonstrable exposure to integrated or omnichannel campaigns.
Strong digital-first mindset with hands-on experience across Google Ads, Meta Ads Manager, DV360, Linked In Ads, and related platforms.
Proven ability to manage campaigns across  multiple markets simultaneously  - with an understanding of how market nuances impact strategy and execution.
Experience in campaign tracking, analytics, and reporting tools such as Google Analytics, Looker Studio, or equivalent platforms.
Strong analytical skills with the ability to interpret data, derive insights, and make confident strategic recommendations.
Excellent communication and presentation skills - comfortable engaging with senior clients and cross-functional teams across markets.
Ability to manage multiple priorities, stakeholders, and deadlines in a high-paced agency environment.

Preferred

Skills:

Experience in  integrated media planning  across both digital and traditional channels (OOH, print, broadcast, or radio) is a strong advantage.
Solid understanding of attribution models, conversion tracking, audience segmentation, and programmatic advertising.
Prior  agency experience is strongly preferred  - especially in a multi-market or regional capacity.
Familiarity with cross-market planning tools and media buying across different geographies.
Certifications in Google Ads, Meta, DV360, or Analytics platforms are an added advantage.