Group Head - Content

Associate Group Head / Group Head
Seniority Level:  Senior-Level (5-7 years)
Job Function:  UI/UX Content & Content Design

Job description
Position Summary
Owns and helps shape the content vision, voice, and tone across all assigned digital products, websites, and brand touchpoints. Partnering with all vertical leads/team members and manages, guides, and cultivates creative solutions by executing creative strategies. Supervises, mentors, and supports the personal development of UX Writers and Content Designers, while also sharing day-to-day content design and writing responsibilities to manage the team workload.

They are expected to bring a fresh, data-informed perspective to the table, with strong command of UX writing, information architecture, website strategy, the competitive landscape, and emerging digital and design trends (local and global).
Key Responsibility Area

Assists the Associate Creative Director / Content Lead in defining and maintaining the content vision, voice, and tone across all digital products and brand touchpoints.
Proactively studies the competitive landscape—auditing competitor websites, apps, and content experiences—to identify gaps, benchmarks, and opportunities for differentiation.
Shapes end-to-end website and digital product content strategy, including information architecture, navigation labelling, page hierarchy, mar tech assets, and content roadmaps.
Provides detailed direction and supervision to UX Writers and Content Designers, reviewing UX copy, microcopy, and content flows for quality and consistency.
Defines, documents, and governs content style guides, UX writing guidelines, terminology, and voice-and-tone frameworks to ensure consistency across products and channels.
Participates in client strategic meetings, discovery workshops, user research, and roadmap planning, and is able to present content strategies and UX recommendations comfortably.
Interprets the brief and liaises with clients and internal teams to translate business and user goals into clear, usable content.
Plays an integral role in new business pitches, leading and representing our UX content and content design capabilities.
Oversees content for multiple products, websites, and campaigns simultaneously.
Conducts content audits and content gap analyses, defining measurable content KPIs and reporting on the impact of content on usability and conversion.
Participates in brainstorming and ideation for content concepts and user experiences that meet client and end-user objectives.
Assists in developing presentation materials for existing projects and business development needs.
Assists ACD/AD in presenting work to client.
Partners with all vertical counterparts and stakeholders to enhance quality, productivity, and profitability of the group’s work.
Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality.

Skills

Exceptional writing and editing skills, with strong command of UX writing, micro copy, and content design
Great listening skills and user empathy
Established presentation skills
Able to coordinate and deliver solid content strategies, information architecture, and content plans
Strategic bent of mind with a tendency to think of ROI and creative at the same time.
Must be detail oriented with a standard for error-free copy.
Ability to visualize the big picture and passionate about executing it.
Should have expert understanding of content design across digital surfaces—websites, web and mobile apps, product UI, onboarding flows, emailers, and help/support content—and the competitive landscape that shapes them.
Solid grasp of UX and design fundamentals—user flows, wireframes, information architecture, and usability principles.
Strong stakeholder management and the ability to advocate for content decisions with designers, product, and clients.

Qualifications
Education and requirements:
B.A. / degree in Communication Arts, Design, Human-Computer Interaction, Journalism, English, or equivalent
Must possess at least 5 years of experience in UX writing, content design, or content strategy for digital products, with proven experience…