Job Description & How to Apply Below
Pepper helps brands win organic search, AI search, and every organic channel that drives growth. Authority is what ties it all together: high-quality links, earned media, and brand mentions are what make a brand rank, get trusted, and get cited by AI engines like ChatGPT, Perplexity, and Google AI Overviews.
We're looking for a Digital PR & Backlinking Lea d to own this for our customers - building real authority through earned links, coverage, and brand presence
If you know how to earn links the right way and build brands into recognised authorities, this one's for yo
u.
About the r
ole
As Digital PR & Backlinking Lead, you'll own off-page authority across a set of customer accounts, working inside our Organic Growth pods. You'll plan and run Digital PR and link-building campaigns that strengthen search rankings and make brands more visible and citable across AI search. You'll have playbooks, AI workflows, and a strong team behind
you.
What you'
ll do
Own each customer's off-page strategy: link building, Digital PR, and brand aut
hority
Plan and run Digital PR campaigns — data-led stories, expert commentary, and assets journalists actually want to
cover
Build high-quality, relevant links through earned media, outreach, and partnerships — white-hat,
always
Pitch journalists and publications, manage outreach, and land coverage in the places that matter for each cu
stomer
Strengthen each brand as a recognised entity across the web so it earns trust in both search and AI
search
Track authority signals — links, referring domains, coverage, and brand mentions — and report results c
learly
Go deep on authority, links, and AI ci
tations
This is the heart of t
he role:
Understand what separates links that move rankings from links that don't — relevance, authority, an
d context
Run Digital PR that earns coverage and links at once: strong angles, data, a
nd timing
Know how brand mentions and authority feed not just SEO but AI-engine citations and recomm
endations
Build a brand's entity and reputation across the web, so AI engines see it as a credib
le source
Stay current on what works in outreach and what gets ignored or
penalised
What yo
u'll bring
Hands-on experience in Digital PR, link building, or off-page SEO, with real results you c
an point toA confident grasp of what makes a link valuable and what makes ou
treach land
An understanding of how authority and brand mentions feed both search an
d AI search
Strong writing and relationship-building — you can craft a pitch and work with journalists a
nd partners
An ownership mindset and comfort working across a f
ew accounts
Comfort using AI tools to work faster — we'll help y
ou level up
Nice to have
A network of media or publisher
relationships
Experience with data-driven Digital PR o
r newsjacking
Familiarity with how authority signals influence GEO and AI-sear
ch visibility
Why you'l
l love it here
You'll own the authority layer that makes every other chan
nel work harder
Real support: onboarding, playbooks, AI workflows, and a strong
pod around youA focused book of accounts so you can go deep,
not spread thin
Room to grow as we
scale the team
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