Senior Marketo Technical Analyst​/Solutions Engineer

Position: Senior Marketo Technical Analyst / Solutions Engineer
About the Job
We are seeking a technically minded Marketo professional who can work directly with a US based financial services company’s Marketing Head and business stakeholders from day one. The ideal candidate should have hands-on experience using Marketo in a production environment and be comfortable discussing lead management, lead scoring, smart campaigns, program structures, segmentation, forms, landing pages, reporting, and integrations.

This role is not a software development role. However, you should understand how Marketo exchanges data with external systems through APIs and integrations, including Salesforce CRM and other custom web applications.
You will act as a bridge between business users, marketing teams, and the development team.

Core Responsibilities
- Stakeholder Consultation & Requirement Gathering:
Act as the primary technical partner for the Marketing Head and business stakeholders to translate marketing strategies into executable Marketo solutions.

- End-to-End Campaign & Lifecycle Architecture:
Own the technical setup of Marketo core functions, including lead lifecycle management, behavioural lead scoring, smart campaigns, and automated nurturing.

- Salesforce CRM Synchronisation & Data Mapping:
Manage the bi-directional Salesforce-Marketo sync across core objects (Leads, Contacts, Opportunities), ensuring precise field mapping and data normalisation.

- API & Systems Integration Management:
Partner with engineering teams to oversee Marketo data exchanges with custom web applications using REST APIs, JSON, and webhooks.

- Marketing Assets & Execution Oversight:
Build and optimize operational marketing assets, including smart forms, landing pages, email programs, and scalable program templates.

- System Health, Troubleshooting & Analytics:
Lead the technical resolution of Marketo operational issues and sync errors while establishing data-driven reporting for marketing performance.

- Cross-Functional Bridging:
Serve as the critical bridge connecting marketing leadership, business users, and backend development teams to align goals and technical execution.

Required Skills
Marketo Experience
- Hands-on experience using Adobe Marketo Engage in a production environment.
- Strong understanding of Marketo architecture and data model.

- Experience with Smart Campaigns, Smart Lists, Programs, Program Statuses, and Lead Lifecycle Management.

- Experience with Lead Scoring and Lead Nurturing.

- Experience with Forms, Landing Pages, and Email Programs.
- Experience troubleshooting Marketo operational issues.
- Experience supporting marketing teams and business users.

CRM & Integration Knowledge
- Understanding of Marketo REST APIs and integration capabilities.
- Understanding of how data is exchanged between Marketo and Salesforce.
- Understanding of lead synchronization concepts.
- Understanding of field mapping and data normalization.
- Experience working with custom web applications that exchange data with Marketo.
- Ability to participate in integration discussions with engineering teams.
- Familiarity with REST APIs, JSON, and webhooks.

Salesforce Knowledge
- Understanding of Salesforce CRM objects including Leads, Contacts, Accounts, Opportunities, and Campaigns.
- Experience working in environments where Salesforce and Marketo are integrated.
- Ability to troubleshoot common Salesforce-Marketo synchronization issues.

Business & Communication Skills
- Ability to work directly with Leadership;
Marketing Head and business stakeholders.
- Strong communication and requirement-gathering skills.
- Ability to translate business requirements into Marketo solutions.
- Ability to coordinate between client stakeholders and development teams.
- Strong problem-solving and analytical skills.

Nice to have
- Experience in the Financial Services industry.

- Experience with Marketing Operations or Revenue Operations.
- Adobe Marketo certifications.

- Experience with Salesforce administration.
- Exposure to CRM integrations and middleware platforms.

Qualifications

- B.Tech / BE / M.Tech / M.E / MCA, in Computer Science or a related technical degree.
- 5+ years of overall experience.
- 2+ years of hands-on Marketo experience preferred.
- Strong verbal and written communication skills.