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Job Description & How to Apply Below
Founding GTM Lead – Revenue Operations & Growth
Location:
India (Remote/Hybrid) – Must have overlap with US working hours
Experience:
4–8 Years
Salary: ₹80,000 CTC per Month
Role Overview
We are looking for a highly entrepreneurial Founding GTM Lead to build and scale our go-to-market engine across inbound marketing, outbound sales, partnerships, and revenue operations.
This role combines the responsibilities of a:
Growth Lead
Revenue Operations Manager
Demand Generation Lead
Outbound Strategist
GTM Operator
You will work directly with the founders to build scalable growth systems and drive revenue as the company continues to scale.
Key Responsibilities
Inbound Growth & Demand Generation
Develop and execute SEO and organic growth strategies.
Improve website rankings for high-intent healthcare-related keywords.
Drive inbound pipeline through content, landing pages, and conversion optimization.
Create and manage blogs, case studies, industry reports, benchmarks, and thought leadership content.
Optimize website conversion funnels and lead capture mechanisms.
Build founder-led and company-led Linked In growth initiatives.
Manage webinars, newsletters, and content marketing programs.
Develop vertical-specific messaging for healthcare segments such as dental, medspa, optometry, and other specialties.
Marketing Automation
Set up and optimize lead nurturing journeys and lifecycle email campaigns.
Build lead scoring systems and automated follow-up workflows.
Improve conversion rates across the funnel from inquiry to demo and closed deals.
Outbound & Pipeline Generation
Build outbound GTM systems for US and international markets.
Define ICPs, account segmentation, and targeting strategies.
Develop outreach playbooks using email, Linked In, referrals, and events.
Manage sequencing tools and outreach workflows.
Support SDR operations and outbound experimentation.
Build processes for conference follow-ups and lead activation.
Revenue Operations & Funnel Management
Own CRM management, hygiene, reporting, and optimization.
Define funnel stages, dashboards, and pipeline reporting.
Analyze CAC, conversion rates, and GTM performance metrics.
Improve lead routing, attribution, and sales processes.
Build weekly and monthly GTM performance reports for leadership.
Establish scalable GTM systems and operational processes.
Partnerships & Growth Initiatives
Support channel and referral partnerships.
Coordinate co-marketing campaigns and webinars.
Build customer advocacy and referral programs.
Identify and test new acquisition channels and growth opportunities.
Required Skills & Experience
Must Have
4–8 years of experience in B2B SaaS GTM, Growth, Rev Ops, Demand Generation, or related roles.
Strong understanding of SEO, inbound marketing, and content-led growth.
Hands-on experience with CRM platforms (Hub Spot preferred).
Experience managing outbound sales workflows and pipeline generation.
Strong analytical, operational, and problem-solving skills.
Ability to work independently in a fast-paced startup environment.
Excellent communication and execution capabilities.
Preferred
Experience in Healthcare SaaS, Dental SaaS, or Vertical SaaS.
Experience scaling GTM functions in early-stage startups.
Familiarity with AI tools, automation workflows, and GTM technology stacks.
Experience with webinars, lifecycle marketing, partnerships, and referral programs.
Exposure to multi-market GTM across the US, UK, and APAC regions.
Tools & Platforms (Good to Have)
Hub Spot / Salesforce
Apollo / Clay / Instantly / Smartlead
Google Analytics & Search Console
Ahrefs / SEMrush
Linked In Sales Navigator
Marketing Automation Platforms
AI & Workflow Automation Tools
Success Metrics
Performance will be measured based on:
Inbound pipeline growth
Outbound meetings generated
SEO rankings and organic traffic growth
Lead-to-demo conversion improvements
GTM reporting accuracy and operational efficiency
Contribution to ARR growth
Funnel visibility and process scalability
scales.
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