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Job Description & How to Apply Below
SEO Strategist
About Grow Nearby :
- Grow Nearby is an award-winning, Inc. 5000 recognized digital marketing agency headquartered in Tampa, Florida, serving the Home Service Industry across the United States. We help HVAC, Plumbing, Electrical, Roofing, Garage Door, and other home service companies grow through SEO, website design, Google Ads, Local Services Ads, reputation management, and AI-driven marketing solutions. Since 2020, our mission has been to deliver measurable results and help contractors dominate their local markets through innovative, data-driven marketing strategies.
Role Overview
The SEO Strategist is responsible for developing and executing data-driven SEO strategies that improve organic visibility, search rankings, lead generation, and overall digital performance for clients. This role goes beyond traditional SEO by evaluating websites and digital assets from the perspective of potential customers, identifying opportunities for growth, and ensuring best practices are consistently followed across all online channels.
The ideal candidate combines technical SEO expertise, content strategy, local search optimization, competitive analysis, and quality assurance while collaborating closely with Content, Development, Local SEO, Project Management, and Client Success teams to deliver measurable results.
Key Role & Responsibilities:
- 1. SEO Strategy & Execution
Develop customized SEO strategies based on client goals, market conditions, and competitive analysis.
Create and maintain SEO roadmaps aligned with business objectives.
Monitor organic performance and continuously refine strategies to improve rankings and lead generation.
Stay updated on Google algorithm changes, AI search trends, and emerging SEO best practices.
2. Customer Experience Audits
Conduct comprehensive audits from the perspective of homeowners searching for HVAC, plumbing, electrical, garage door, roofing, and other home service providers.
Evaluate the complete customer journey from search results through website navigation and lead conversion.
Identify usability issues, friction points, and opportunities to improve user experience and conversion rates.
3. Underperforming Account Audits
Regularly review accounts that are not meeting performance expectations.
Analyze websites, local listings, technical SEO, content, and user experience to determine causes of underperformance.
Develop prioritized action plans and collaborate with internal teams to improve results.
4. Website Quality & E-E-A-T Audits
Review websites for missing content, outdated information, broken functionality, poor user experience, and conversion barriers.
Verify that service pages, calls-to-action, forms, navigation, contact information, and trust signals are complete and functioning correctly.
Conduct comprehensive E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) evaluations by reviewing:
Author and company credibility signals.
Licenses, certifications, awards, testimonials, and customer reviews.
Business transparency and consistency across digital properties.
Originality, expertise, and quality of published content.
About Us, Team, and Service pages for authority-building opportunities.
Consistency between website information and Google Business Profile listings.
Privacy policies, guarantees, warranties, and other trust-building elements.
5. Technical SEO Audits
Perform comprehensive technical SEO audits covering:
On-page optimization
Metadata and title tags
Schema markup
Internal linking
Crawlability and indexation
XML sitemaps and robots.txt
Site architecture
Core Web Vitals and page performance
Mobile optimization
Duplicate content and canonicalization
Coordinate implementation with developers and validate completed fixes.
6. Google Business Profile (GBP) Optimization
Audit and optimize Google Business Profiles for completeness and local search performance.
Verify categories, services, descriptions, attributes, FAQs, photos, products, and business information.
Ensure profiles follow local SEO best practices and accurately represent client businesses.
7. Google Reviews & Reputation Management
Evaluate review quality, response consistency, and engagement.
Ensure review management best practices are followed.
Verify that offers, updates, and posts are published regularly.
Recommend improvements to strengthen reputation and customer trust.
8. Keyword Research & Competitive Analysis
Perform comprehensive keyword research for target markets and services.
Analyze competitor rankings, content strategies, and search visibility.
Identify keyword gaps and opportunities for optimization.
Validate search intent and prioritize high-impact opportunities.
9. Search Visibility & Performance Monitoring
Monitor rankings, traffic, conversions, impressions, click-through rates, and user behavior.
Analyze performance using Google Search Console, GA4, and third-party SEO tools.
Recommend ongoing improvements based on data and trends.
10. Redirect & Technical Validation
Verify proper redirect…
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