Senior Product Manager – Business & Tech

Designation - Senior Product Manager – Business & Tech

Function - Product / Technology

Location - Mumbai

About Us

The Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we are

one of India’s largest online merchandising platforms, with licensing partnerships including

Disney, Warner Bros., WWE, IPL and Viacom
18 among others.

We create products inspired by pop culture - superheroes, movies, TV shows cartoons—while

also staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside our core

men’s and women’s apparel categories, we are actively expanding into new product lines

such as active wear, Supima products, personal care (perfumes), footwear and backpacks.

While we began as a digital-first brand, we have steadily expanded into offline retail and

currently operate 70 stores across India, with further pan-India expansion underway.

The Souled Store was built on a simple belief: people do their best work when they love what

they do. We believe work should be driven by ownership, curiosity, and leadership at every

level - not just by titles. Over the years, we’ve built a team of like-minded individuals who work

smart, take accountability, and grow with the business.

If you resonate with our culture and want to be part of an aggressively scaling, consumer-first

brand, we’d love to have you join us.

Role Summary

This is not a traditional product role. While you will own product thinking across our apps and

internal tech products, the primary mandate is to be the bridge between our business teams

and the tech team.

Business teams — CX, Retail, Supply Chain, Marketing, Operations — constantly face

problems that have technology as the answer. These often come in as vague pain points or

manual workarounds. Your job is to take those conversations, understand what is actually

broken, define the right solution, and work with tech to get it built, shipped, and adopted.

If you can speak both languages — business and tech — this role is built for you.

Roles & Responsibilities

● Embed with business teams to deeply understand workflows, pain points, and

inefficiencies

● Convert loosely defined business problems into structured product briefs — clear

requirements, user stories, and prioritized scope

● Own solution definition end-to-end — from problem articulation through build, QA,

deployment, and post-launch adoption

● Own and maintain the product roadmap for internal tools and consumer-facing

products where needed

● Write PRDs, groom backlogs, and prioritize in collaboration with engineering and

design

● Be the consistent point of contact between business stakeholders and tech — manage

expectations, communicate progress, flag risks early

Qualifications & Skills

● 8+ years of product management experience, with meaningful time spent working

closely with business or operations teams

● Strong ability to structure ambiguous problems and translate them into clear technical

requirements — this is the core skill

● Comfortable with Agile/Scrum, user stories, backlog grooming, and sprint planning

● Experience in e-commerce, D2C, retail-tech, or consumer internet preferred

● High ownership mindset — follows through from problem identification to measurable

business impact, not just feature delivery