Media Ops - Executive

Responsibilities:

· Plan, execute, and regularly optimize Google & Meta performance campaigns

· A/B testing with different ad creatives and landing pages to improve CTR

· Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.

· Track and analyze website traffic flow and provide regular internal reports.

· Create performance reports with recommendations for improvements.

· Internal coordination to understand how the campaigns can yield more quality results

Mandatory experience:

· 1-2 years of experience in Planning, implementing, and reporting the performance of PPC campaigns for multiple clients Keyword research and analysis

· Detailed understanding of both Google Ads & Meta Ads dashboards

· Budget optimization

· Analytics & Tracking

Should have worked on the following platforms:

· Google Adwords (Search, Display, Mobile App, Video) and Analytics

· Facebook Ads Manager

· Google Programmatic / DV360

· Mobile attribution platforms (e.g. Appsflyer, Branch), GTM knowledge is an added advantage

· Analytics Automation (e.g. Data Studio)