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Job Description & How to Apply Below
What you'll do
- Plan, launch, and manage Meta Ads campaigns across Facebook & Instagram for our D2C beauty brands
- Build full-funnel campaign structures - Awareness (TOF), Consideration (MOF), and Conversion (BOF)
- Set up and manage Advantage+ Shopping Campaigns and Advantage+ Audiences
- Create and manage Dynamic Product Ads (DPA) with catalog and product feed optimization
- Set up Meta Pixel, Conversions API (CAPI), and custom events for accurate conversion tracking
- Build Custom Audiences, Lookalike Audiences, and Interest & Behavioral targeting segments
- Run structured A/B tests on creatives (static, carousel, video, Reels), copy, and audiences
- Manage retargeting campaigns across all funnel stages to reduce drop-off and recover lost buyers
- Monitor and optimize key metrics - ROAS, CPA, CTR, CPM, frequency, and purchase value daily
- Allocate and manage Meta ad budgets efficiently to maximize ROI across brands
- Brief creative teams on ad formats, hooks, and copy angles based on data insights
- Build weekly and monthly performance reports with clear insights and recommendations
- Stay current with Meta algorithm updates, new ad formats, and platform policy changes
Requirements
- Minimum 1 year of hands-on Meta Ads experience
- Proven experience managing Meta Ads campaigns for D2C or e-commerce brands
- Strong understanding of full-funnel Meta campaign strategy (TOF, MOF, BOF)
- Hands-on experience with Meta Pixel setup, CAPI, and custom event tracking
- Experience with Advantage+ Shopping and Advantage+ Audience campaigns
- Ability to brief creative teams with data-backed ad hooks and copy directions
- Strong analytical mindset comfortable with numbers, ROAS, CPA, LTV metrics
- Experience in Beauty / Skincare / Personal Care category
- Familiarity with Looker Studio or similar reporting dashboards
Why join us
- Own Meta strategy for 3 fast-growing D2C brands
- Creative, test-driven work culture
- Real ownership, career growth & learning
- Work closely with brand & leadership team
- Hike based on current CTC & performance
Location:
Goregaon West, Mumbai | 6 Days Working
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