Social Media & Outreach Executive

Position: Social Media & Outreach Executive )
Contract:

Full-time
Location / working pattern:
Hybrid, India
Reporting to:
Social Media Manager
Salary band: 10–13 LPA
Travel:
Not required, unless mutually agreed for specific assignments

Life at The Washing Machine Project — meaningful work. Exceptional people.

Handwashing clothes may sound like a simple task, but it poses a significant obstacle to the wellbeing and livelihood of many women worldwide. We recognise that unpaid labour is compromising lives. This needs to change.

We're The Washing Machine Project (TWMP). Our mission is to empower women to take charge of their lives by providing displaced and low-income communities with accessible, off-grid washing solutions.

Founded by Navjot Sawhney in 2018, TWMP develops innovations designed to improve women's lives. People are at the heart of everything we do, and listening to communities is integral to our work and design process.

Our values guide our daily behaviour:
We start with people.
We innovate for good.
We build to last.

The purpose of the role
The Social Media & Outreach Executive will support TWMP's digital presence, audience growth and lead generation through high-quality, platform-appropriate social media content and proactive outreach.
This is a commercially minded, delivery-focused role designed to turn content and engagement into qualified conversations with organisations that could help scale TWMP's impact. You will help generate international B2B leads through organic social channels, particularly Linked In, targeting organisations such as INGOs, NGOs, government bodies, distributors, bulk buyers and large-scale institutional partners.
Working closely with the Social Media Manager, UK Marketing & Communications Team and Partnerships colleagues, you will create, manage and optimise content while supporting lead generation, social selling, audience engagement and pipeline development.
This is not just a marketing support role. It is a revenue-linked role where content, outreach, engagement and analytics support measurable commercial and partnership outcomes.

Who we are looking for
You are a creative, commercially-minded and organised social media professional who understands that content is not only about visibility, but about building trust, generating conversations and supporting growth.
You bring strong content creation, copywriting and short-form video editing skills, alongside the confidence to engage professionally with senior stakeholders online. You know how to use Linked In and other social channels to build relationships, identify opportunities and generate qualified leads.
You enjoy testing ideas, learning from analytics and using digital storytelling to support a mission-led organisation while contributing directly to TWMP's growth and partnership pipeline.

Your duties and responsibilities include
Revenue and lead generation
Generate qualified B2B leads via organic social channels, primarily Linked In.
Introduce TWMP to relevant organisations and generate qualified conversations.
Identify and engage decision-makers within INGOs, NGOs, government bodies, distributors and bulk buyers.
Conduct social selling activity, including commenting, direct messaging and relationship-building.
Support pipeline development and bi-weekly reporting on outreach KPIs.
Use data to refine social media and outreach strategy.

Content management and execution
Plan, create, edit and schedule content across TWMP's social media platforms.
Repurpose existing assets into lead-focused content.
Maintain a consistent posting cadence.
Ensure messaging is aligned with international markets and buyer needs.
Produce posts, carousels, short videos, infographics and articles tailored to platform norms.
Support the Linked In content calendar, aligned with TWMP campaigns and priority messaging.
Monitor Linked In engagement, respond to comments and support day-to-day interactions.
Engage with relevant groups, CSR contacts and corporate decision-makers.
Produce social-first short-form video edits, thumbnails and captions.
Optimise content for visibility, retention and engagement using platform analytics.
Coordinate with internal teams to source footage, stories and updates.
Apply…