Digital Marketing Lead

Company Overview
Protectt.ai is India's 1st Mobile App Security Platform focused on delivering cutting-edge security & fraud control for mobile app, device, and transaction security. Our platform's advanced mobile app security technologies includes Runtime Application Self-Protection (RASP), Code & API protection, identity protection, fraud control, malware protection, device intelligence and real-time defense against sophisticated mobile app threats.
We partner with India's leading enterprises across Banking, Insurance, Finance, Fin Tech & Government organizations to help securing their mobile app ecosystem. Our platform is unparalleled in scale and innovation - uniquely positioned through its comprehensive solution architecture and proprietary patented technology.
Headquartered in Mumbai, India, with an Innovation Centre in Chennai and offices in the USA, and the UAE, We are proudly backed by Bessemer Venture Partners (BVP) - a globally renowned venture capital firm investing in transformative technology companies & Bajaj Finance - one of India's leading financial institutions committed to driving innovation in digital security.

Our expansion into AI Security Posture Management
As AI usage evolves, so do we. We are focused on developing innovative products that provides AI Red Teaming, Model Scanning & Runtime Security to Agentic AI. Through the development of next generation AI-Security Posture Management, we aim to ensure a secure and trustworthy AI adoption for our customers. We believe the future of digital security lies in the convergence of mobile, cloud, and AI, and we're leading the charge.

Awards and Recognition:
Protectt.ai has raised Series A Funding from Bessemer Venture Partners for global expansion and to further strengthen our R&D efforts. Our innovations have earned multiple prestigious awards, including:
Security Product Company of the Year by Data Security Council of India (DSCI)
Cybersecurity Company of the Year by BWSECURITY
Innovative Security Product of the Year by BWSECURITY
DSCI Innovation Box Winner
Great Place To Work® certified

Company Link:  (https://(Use the "Apply for this Job" box below). )
Role:  Digital Marketing Lead - India, MENA, SEA

Experience:

8 to 12 years

Job Location:

Mumbai

Position Overview:

We are seeking a high-impact, performance-driven  Digital Marketing Lead  to build and scale a robust demand generation engine across India, MENA, and Southeast Asia. This role will own end-to-end digital acquisition - from awareness to conversion - driving pipeline and revenue growth for Protectt.ai's mobile and AI security solutions. You will operate at the intersection of  performance marketing, ABM, and revenue operations , driving measurable business outcomes through data-led execution and strong alignment with Sales and SDR teams.

This is a high-ownership role with direct impact on revenue growth across regions.

Key Responsibilities:

1. Demand Generation Strategy & Execution
Build and execute a multi-region digital acquisition strategy across India, MENA, and SEA
Drive performance marketing across Google, Linked In, programmatic, and retargeting channels
Design and optimize full-funnel lead generation (paid + organic)
Own and improve MQL to SQL to pipeline conversion metrics

2. Account-Based Marketing (ABM)
Identify and target high-value enterprise accounts (CIOs, CISOs, CTOs)
Plan and execute region-specific ABM campaigns
Partner closely with Sales teams to accelerate deal movement and conversions

3. SDR & Sales Alignment
Work closely with SDR teams to enhance lead quality and conversion rates
Drive strong alignment between inbound and outbound motions
Build structured frameworks for lead qualification and hand-offs

4. Funnel Optimization & Performance
Optimize landing pages, website journeys, and conversion funnels
Drive continuous A/B testing and experimentation across campaigns
Improve key metrics including CPL, CPA, and campaign ROI

5. Content-Led Acquisition
Partner with Content and Brand teams to build high-intent demand funnels
Leverage whitepapers, reports, case studies, and thought leadership
Drive inbound growth through SEO and content marketing

6. Regional Strategy & Localization
Adapt campaigns for India, MENA, and SEA markets
Understand regional buyer behavior, messaging, and channel effectiveness
Collaborate with local teams and partners where required

7. Data, Analytics & Reporting
Own reporting dashboards for pipeline contribution, funnel metrics, and campaign performance
Drive data-led decision making for budget allocation and optimization
Ensure effective use of CRM and marketing automation tools

Qualifications &

Experience:

8-10 years of experience in B2B digital marketing / demand generation
Strong experience in performance marketing, ABM, and enterprise lead generation
Proven expertise in funnel optimization and conversion rate improvement
Experience managing multi-region campaigns (India + MENA/SEA preferred)
Strong analytical mindset with ability to drive measurable ROI
Experience working closely with Sales, SDR, and Product…