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Senior Media Buyer - Performance Marketing
Job Description & How to Apply Below
Location:
Mumbai
Experience:
3+ Years
Employment Type:
Full-time
About the Role
We are looking for a highly analytical and execution-focused Senior Media Buyer to manage and optimize performance marketing campaigns across multiple digital advertising platforms. The ideal candidate will have hands-on experience in campaign execution, tracking implementation, optimization, and reporting while driving measurable business outcomes for clients.
Key Responsibilities
Plan, launch, manage, and optimize campaigns across Meta, Google Ads, Linked In Ads, Snapchat Ads, and X Ads .
Own campaign execution from setup to optimization, reporting, and scaling.
Ensure accurate campaign setup, audience targeting, budget allocation, tracking, and quality checks.
Monitor performance and optimize campaigns to improve KPIs such as CPA, ROAS, CTR, Conversion Rate, and Lead Quality .
Implement and validate tracking through Google Tag Manager, GA4, Meta Pixel, Conversion API, and Google Ads Conversion Tracking .
Troubleshoot campaign, tracking, and platform-related issues.
Ensure compliance with advertising policies and platform guidelines.
Create and maintain reporting dashboards using Looker Studio, Excel, Google Sheets, or similar tools .
Analyze campaign performance and provide actionable recommendations.
Collaborate with creative, strategy, analytics, and account management teams.
Present campaign performance insights and recommendations to stakeholders and clients.
Stay updated with platform changes, ad products, and industry best practices.
Requirements
3+ years of experience in Performance Marketing / Media Buying .
Strong hands-on experience with Meta Ads, Google Ads, Linked In Ads, Snapchat Ads, and X Ads .
Expertise in audience targeting, bidding strategies, attribution models, and campaign optimization.
Strong understanding of tracking, pixels, tags, conversion APIs, and analytics tools.
Experience creating reports and dashboards.
Excellent analytical, troubleshooting, and problem-solving skills.
Strong communication and stakeholder management abilities.
High attention to detail and ability to manage multiple campaigns simultaneously.
Position Requirements
10+ Years
work experience
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