Digital Media Planner

We Are Hiring | Digital Media Planner | Mumbai

Experience Required :  2–5 years of experience in digital media planning, preferably from a media/advertising agency background

Role Overvie w:
The role involves end-to-end digital campaign planning, execution, and performance tracking. The individual will work closely with clients, internal teams, and platform partners to deliver effective, data-driven digital media solutions aligned with business objectives

Key Responsibiliti es:
Decode client briefs and develop detailed approach notes for upcoming digital campaigns.
Plan and execute digital campaigns in line with client objectives, budgets, and timelines.
Coordinate with vendors and platform partners to ensure readiness before campaign launch.
Monitor ongoing campaigns and share regular performance reports with actionable insights.
Drive campaign optimisation through continuous tracking and course correction
Maintain and update campaign data on dashboards accurately and regularly.
Conduct post-campaign analysis and present key learnings to clients and internal teams.
Share platform knowledge, trends, and past learnings to improve future campaign outcomes.
Track campaign spends and ensure delivery within allocated budgets.
Research new platforms and features to enhance digital strategy effectivene
Support new business pitches through data inputs and presentation development

Key Skills & Expertise:
Strong understanding of digital media planning and campaign execution.
Knowledge of performance marketing and optimisation techniques.
Analytical mindset with the ability to derive insights from campaign data.
Good stakeholder management and communication skills.
Ability to manage multiple campaigns in a fast-paced environme nt.

Tools & Platfor ms:
Platforms:
Linked In, Twitter (X), Instagram
Analytics Tools:
Google Analytics, Adobe Analytics
Tools:
Similarweb, Google Suite
Ad Platforms:
Meta (Facebook) Business Manager