Performance Marketing

Key Responsibilities:

• Campaign Planning & Execution:
Plan, execute, and optimize Google Search campaigns focused on lead generation
Manage and scale App Campaigns (UAC) for installs and in-app conversions
Conduct in-depth keyword research, audience segmentation, and competitor analysis

• Performance Optimization:
Continuously monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates
Implement A/B testing strategies across ad copies, creatives, landing pages, and targeting
Identify performance gaps and implement data-driven improvements

• Tracking & Analytics:
Set up and manage tracking systems using Google Analytics, Google Tag Manager, Firebase, and Apps Flyer
Ensure accurate conversion tracking, attribution modeling, and funnel analysis
Build dashboards and generate regular performance reports with actionable insights

• Collaboration & Strategy:
Work closely with design, product, and content teams to improve creatives and landing page performance
Align with business and sales teams to ensure high-quality lead generation and conversion outcomes
Stay updated with the latest trends, tools, and best practices in performance marketing

Requirements:

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Experience:

Minimum 2 years of experience in performance/digital marketing
Proven experience in Google Search campaigns (lead generation)
Hands-on experience with App Campaigns (UAC) for installs and conversions
Track record of optimizing campaigns for CPL, CPA, and ROI

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Skills:

Proficiency in Google Ads (Search + App Campaigns)
Strong understanding of keyword research, targeting, and bidding strategies

Experience with Google Analytics, GTM, Firebase/Appsflyer
Ability to analyze data and optimize campaign performance
Basic understanding of A/B testing and conversion tracking

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Education:

Bachelor’s degree in Marketing, Business, or a related field
Google Ads/Analytics certifications are a plus
Ability to work in a fast-paced environment and manage multiple campaigns