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Job Description & How to Apply Below
True Global Intelligence is Fleishman Hillard’s award-winning global research and analytics practice. We combine the best of research design, behavioural science, data analytics, and storytelling to uncover insights that shape meaningful strategy and drive measurable business outcomes.
Position Summary
We are seeking a experienced Analyst/Manager – Media Intelligence, Media Monitoring & Social Listening for Mumbai location to lead media analytics and social listening initiatives across a diverse client portfolio. The ideal candidate will combine strong analytical capabilities with strategic thinking to transform media and social data into actionable insights that inform communication strategies, reputation management, and business decisions.
This role requires expertise in social listening platforms, media intelligence, stakeholder management, team leadership, and delivering high-impact insights to clients and internal teams.
Key Responsibilities
Media Intelligence, Media Monitoring & Social Listening
Lead end-to-end media intelligence and social listening programs for multiple clients across industries.
Monitor traditional media, digital platforms, and social conversations to identify trends, opportunities, risks, and emerging issues.
Design robust listening frameworks, Boolean queries, taxonomies, and methodologies for campaign tracking and reputation monitoring.
Conduct sentiment analysis, topic clustering, share of voice, influencer analysis, and competitive benchmarking.
Analyze campaign performance across earned, owned, and social media channels and provide strategic recommendations.
Lead crisis monitoring and real-time reporting during high-impact situations.
Strategic Insights & Business Impact
Translate complex datasets into clear, actionable business insights for senior stakeholders.
Identify emerging consumer trends, audience behaviour, and reputation risks.
Support communication strategies by providing data-backed recommendations.
Develop executive dashboards, quarterly reports, and strategic insight presentations.
Measure campaign effectiveness using relevant KPIs and recommend optimization strategies.
Analytics & Reporting
Build customized dashboards and reporting frameworks for internal and client stakeholders.
Ensure accuracy, consistency, and quality of insights by minimizing false positives and data noise.
Present insights through compelling data storytelling and visualization.
Develop recurring reports as well as ad-hoc intelligence reports based on business requirements.
Client & Stakeholder Management
Present findings and strategic recommendations to senior client stakeholders and leadership teams.
Partner with PR, strategy, creative, digital, and account teams to integrate insights into campaign planning.
Manage client expectations by providing objective, evidence-based recommendations.
Serve as a trusted advisor on reputation management and media intelligence initiatives.
Team Leadership
Lead, mentor, and develop a team of media analysts and social listening specialists.
Review reports to ensure consistency, quality, and actionable insights.
Establish best practices for research methodologies and reporting standards.
Balance hands-on analytical work with people management responsibilities.
Innovation & Process Improvement
Stay updated on emerging trends, AI capabilities, and new media intelligence technologies.
Evaluate and recommend new social listening and media monitoring platforms.
Drive automation, process improvements, and reporting efficiencies.
Lead tool migrations or implementation projects where required.
Project & Operations Management
Scope new tracking briefs and develop customized monitoring frameworks.
Manage multiple client engagements while ensuring timely delivery of reports.
Prioritize competing deadlines and maintain high-quality output across projects.
Ensure seamless coordination between analytics, account management, and strategy teams.
Required Skills & Experience
3–5 years of experience in Media Intelligence, Social Listening, Digital Analytics, Research, or Communications Analytics.
Experience working in PR agencies, research firms, digital…
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