Senior Executive - Ad Ops

About Dentsu India:
Dentsu international comprises of six leadership brands -  Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati,  each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

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Role summary:

Job Title:

Senior Executive - Ad Ops

Location:

Worli, Mumbai
Total experience:
2–5 years of agency experience in Digital Ad Operations , preferably within a media agency, digital advertising or ad-tech environment. Hands-on experience with  IAS trackers is preferred/required .

Role Overview
Dentsu is looking for a Senior Executive – Ad Operations with strong hands-on expertise in IAS (Integral Ad Science) and CM360 (Campaign Manager 360) to manage the end-to-end execution, tracking, measurement, monitoring and reporting of digital campaigns.

The candidate will be responsible for campaign trafficking, tracker creation and implementation, pre-launch QA, campaign monitoring, pacing, verification, troubleshooting and reporting. The role requires strong attention to detail, analytical ability and a thorough understanding of digital campaign tracking and measurement.

The candidate will work closely with media, analytics, account, platform and vendor teams to ensure accurate campaign execution, measurement and reporting.

Key Responsibilities

Manage end-to-end digital campaign operations, including campaign setup, trafficking, tracking, QA, monitoring, optimisation and reporting.
Have strong hands-on experience with IAS and CM360, including creating trackers/tags based on campaign and brand requirements and ensuring their accurate implementation and tracking.
Conduct comprehensive pre-launch QA and testing to validate campaign setup, creatives, trackers, URLs, tracking parameters and other relevant campaign components.
Monitor campaigns on an ongoing basis for delivery, pacing, impressions, clicks, views, reach and other relevant KPIs, and proactively identify potential delivery risks.
Use IAS and other relevant platforms for campaign verification and measurement, including monitoring viewability, invalid traffic (IVT), brand safety/suitability and other relevant metrics.
Ensure accurate measurement and identify gaps such as non-measurable impressions, tracking issues or unexpected verification results.
Monitor and reconcile data across IAS, CM360, DV360, Google Ads, Meta and other platform/reporting sources, identifying and troubleshooting discrepancies.
Investigate the root cause of data, tracking, delivery and reporting discrepancies and coordinate with relevant teams/platforms to resolve them.
Identify campaign performance and inventory-related issues and provide relevant optimisation recommendations based on campaign data and verification insights.
Ensure strict adherence to campaign taxonomies, naming conventions, tracking structures and data hygiene standards.
Maintain accurate campaign trackers, reporting sheets and documentation, ensuring data is complete, consistent and up to date.
Work closely with media, analytics, account and platform/vendor teams to ensure smooth campaign execution, accurate measurement and timely reporting.
Manage multiple campaigns simultaneously while ensuring accuracy, quality and adherence to campaign…