Analytics & Insights Lead

## The Opportunity

At a fast-growing company, data is rarely the hardest problem. The harder problem is understanding what the data is actually telling you.

A business can have dashboards, reports, and hundreds of metrics, and still have five different explanations for why performance changed. One team sees a demand problem. Another sees an execution problem. Someone else sees a capacity issue. The founder looks at the same numbers and asks:  But what is actually going on?

This role exists to answer that question.

We are looking for an exceptional analytical generalist who enjoys taking ambiguous business problems, going deep into data, testing competing hypotheses, finding the underlying pattern, and turning it into a clear insight that helps leadership make better decisions.

You will work closely with the Founder & CEO and senior leadership, across functions and business problems.

This is deliberately not a conventional reporting or BI role.

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- ## What You Will Do

Your work will typically move through:
Business Question  Data  Analysis  Insight  Decision  Outcome.

You may start with something as simple as:  Why has this metric changed?

But the real work is figuring out:
What actually changed? Where did it change? Is the movement real? What could explain it? Which explanations are supported by evidence? What don't we know? What should we investigate next? What does this mean for the business?

You will work across areas including growth, customers, operations, finance, productivity, unit economics, and strategy. The specific questions will change constantly. That is part of the role.

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- ## What Makes This Role Unusual

You will not be handed a neatly defined analytical problem every morning. Some of the most valuable questions will arrive as:

Something feels wrong with this number.

Three teams have three different explanations. Which one is right?

We're growing, but I'm not sure we're getting better.

Your job will be to turn that ambiguity into a structured investigation. Sometimes you will discover that the original question was wrong. Sometimes the answer will contradict a senior stakeholder's belief. Sometimes the data will not be good enough to answer the question conclusively.

Knowing the difference between Fact, Inference, Hypothesis, and Unknown will be an important part of the job.

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- ## Your Core Responsibilities

1.
** Solve ambiguous business problems.
** Take loosely defined questions and structure them into analytical problems that can actually be investigated.

2.
** Diagnose performance.
** Identify the underlying drivers behind important business movements rather than simply reporting the movement.

3.
** Generate insights.
** Find patterns, relationships, exceptions, and opportunities that are not obvious from standard reporting.

4.
** Challenge assumptions.
** Test prevailing explanations rather than accepting the first plausible narrative, including your own.

5.
** Create a common fact base.
** Help leadership distinguish between what we know, what we believe, and what we still need to find out.

6.
** Translate analysis into business language.
** Turn complex analysis into concise conclusions that senior leaders can understand and act upon.

7.
** Support important decisions.
** As you build context and credibility, increasingly contribute to recommendations, experiments, and decision-making.

8.
** Build analytical systems.
** Develop reusable frameworks and diagnostic approaches so the organisation becomes progressively less dependent on individual intuition.

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What We Are Looking For

We care much more about how you think than what your previous job title was.

You could come from Business Analytics, Data Analytics, Strategy, Consulting, Business Intelligence, Growth, Product, Marketing Analytics, Operations, Revenue Management, Corporate Strategy, Finance, Founder or Chief of Staff roles, or other analytically intensive functions.

You could have worked in Consumer, Technology, SaaS, E-commerce, Q-commerce, Fintech, Edtech, Healthcare, Retail, Manufacturing, Consulting, or something completely different.

Industry experience is not a prerequisite. If you are a strong analytical thinker, we expect you to learn a new business.

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- ## The Capabilities That Matter Most

** Analytical reasoning.
** You can take a messy problem, break it down, and determine what needs to be understood.

** Data fluency.
** You are comfortable working directly with data and can independently investigate a problem using tools such as Excel/Sheets, SQL, BI…