Paid Media Specialist

The Short Version
We're building Full Funnel's paid media function from a strong foundation into the most technically advanced paid practice in B2B services. We're looking for one person to own that build with us.
If you are a professionally passionate technical enthusiast — someone who runs paid because you actually find it interesting, not because it's the job you got — this is a playground. We have the partnerships. We have the tooling. We have real clients with real budgets across a wide range of industries. And we have no bureaucracy standing between an idea and a live test.

About Full Funnel
Full Funnel is a GTM and Rev Ops services firm that partners with B2B organizations to solve their hardest go-to-market and revenue problems. Paid media sits inside our Marketing Operations team alongside SEO, GEO & LLM optimization, lifecycle email, and automation.
We are AI-native by default and we are early on most of what is coming. The person in this seat will help define how paid programs get built here over the next several years — not just execute the ones that already exist.

What This Role Actually Is
You will own paid media programs end to end for a portfolio of B2B clients: strategy, build, launch, optimization, and the client conversation about all of it.
"End to end" is the operative phrase, and it is the single thing we screen hardest for. This is not a ticket queue. We are not looking for someone who receives a task, completes the task, submits the task, and considers the loop closed. We are looking for someone who takes a task, steps back to understand where it sits in the client's larger program, notices the thing nobody assigned, and pushes it through to a result.
That instinct — ownership plus initiative plus the willingness to look past the edge of the assignment — is the difference between a good candidate and the person we hire.

Core Responsibilities
Campaign ownership
- Build, launch, and optimize paid search and paid social programs across Google Ads, Linked In Campaign Manager, and Meta Ads Manager
- Own budget pacing, bid strategy, audience architecture, and creative testing roadmaps at meaningful spend levels
- Structure accounts properly from the start — naming conventions, conversion tracking, offline conversion imports, and attribution that holds up under scrutiny
- Run structured experimentation and report on what you learned, not just what happened
Client leadership
- Present performance, insight, and recommendation directly to client stakeholders — this is a client-facing role from week one
- Translate platform data into business language: pipeline contribution, CPL, MQL-to-SQL, CAC, ROI
- Proactively bring clients ideas they did not ask for and did not know to ask for
Systems and measurement
- Build and maintain dashboards in Hub Spot, Looker Studio, or Databox
- Work with Rev Ops to maintain clean lead routing, attribution, and full-funnel visibility
- Ensure conversion tracking, GTM/GA4 configuration, and CRM handoff are correct — because a well-run campaign on top of broken measurement is worth nothing
Building the function
- Contribute to Full Funnel's proprietary workflows, playbooks, and internal tooling for paid
- Test AI-native approaches to research, creative production, account structure, and analysis — and be honest about where they work and where they don't
- Help set the standard for how paid gets run here as the team scales

What We Require
3–5+ years  of hands-on paid media execution, at an agency or in-house
Client-facing experience  in some capacity — you have owned a relationship, not just a spreadsheet
Google Ads, Meta, and Linked In  as your primary channels, with demonstrable depth in at least two
Experience at real budget scale.  Managing $3K/month for five years…