Retail Operations Manager

Role:
Retail Operations Manager

Experience:

6–10 Years

Industry: FMCG / Pharma / Wellness / Food

Purpose of the Role

Own and drive retail execution across Modern Trade, Pharmacy Chains (Noble+, Apollo) and E-commerce, translating brand strategy into strong in-store and online visibility, sales growth, and channel expansion.

Key Responsibilities

Channel Strategy & Execution

- Drive trade marketing strategies for modern trade & e-commerce
- Execute in-store visibility, POS placement & promotions
- Build joint business plans with key retail partners
- Track performance & optimize for ROI

Brand & Product Visibility

- Lead merchandising, POS & visibility assets
- Plan & manage promotional calendars, displays & activations
- Ensure consistent brand messaging across all retail touchpoints
- Execute new product launches in retail channels

Financial & Performance Management

- Own trade marketing budgets
- Measure effectiveness using data & KPIs
- Recommend continuous improvements

Sales & Cross-Functional Collaboration

- Enable sales teams with tools & materials
- Partner with Brand, Marketing & Supply Chain
- Lead & manage merchandiser teams for on-ground execution

Skills & Competencies

- Retail Landscape Expertise (Pharmacy, Modern Trade, E-commerce)
- Shopper Journey & Merchandising Expertise
- Budgeting, ROI & Negotiation Skills
- Strong Leadership & Merchandiser Management
- Cross-functional Collaboration & Adaptability

Qualifications

- Graduate with Post-Graduation in Management
- 6–10 years in Trade Marketing / Channel Management
- Strong understanding of the Indian retail ecosystem