Director, Strategic Communications - Beauty & Lifestyle

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JOB LOCATION

New York, NY (Hybrid - in office 3 days a week)

Open Position

Director, Strategic Communications – Beauty & Lifestyle

Reports to

Senior Vice President, Public Relations

THE COMPANY

Full Picture is a collective of entrepreneurial-minded, cross-industry experts who dream big, connect the dots in unexpected ways, and consistently deliver legacy-defining initiatives for our clients. Through our four divisions – Executive + Brand Strategy, Production, and Strategic Communications - we forecast trends, identify key moments, and capture the public’s interest to bring our clients’ ideas to life.

OVERVIEW

The Director position works closely with the Senior Vice President to manage strategy across the beauty division to lead media and influencer outreach. The ideal candidate has a strong track record of securing top-tier placements and fostering relationships with influencers as well as help ideate across big brainstorms and client strategy.

The ability to interact with staff, clientele, and all external contacts—in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful and efficient —is crucial to this role.

It is also required that candidates hold a keen interest in the beauty/wellness/lifestyle industry in which this position centrally operates.

REQUIREMENTS

• Minimum 7- 10 years’ public relations experience

• At least 4 years’ current beauty experience

• At least 2 years’ client management experience

• Agency experience required

• 4-year college degree

SKILLS & QUALITIES

• Assign, supervise, and manage the activities of a beauty public relations account team

• Conceptualize and execute strategic communication plans across clients

• Able to lead, encourage, mentor, and develop junior staff members

• Effective organizational and project management skills

• Proven ability to work well under pressure with tight deadlines

• Plan and lead brainstorms with staff

• Excellent verbal, written, presentation, organizational and follow-up skills a must

• Ability to write interesting, creative, and effective press releases, media alerts, press pitches and materials

• Possess knowledge of the beauty industry and popular culture

• Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others

• Establish and maintain effective working relationships with clients and media representatives and maximize these relationships to develop new business opportunities

• Effective client communication

• Create and implement proactive and targeted press campaigns

• Participate in meetings with potential new business clients and create proposals for these opportunities

QUALITIES AND CHARACTERISTICS

• Passionate about the beauty industry
• Inquisitive about media & industry trends
• Embrace and embody Full Picture Values, defined as:
• EXCELLENCE

Doing high quality work; being organized, buttoned up and attentive to detail; building revenue; always learning & improving (even if this means stepping outside your comfort zone).

• INTEGRITY

Treating clients, partners, and colleagues with respect; taking the high road; doing the right thing; say it in the room or don’t say it at all.

• CREATIVITY

Pushing the boundaries/status quo; finding the new and most unique way to do things.

• SERVICE

Responding to colleagues and clients in a timely fashion; communicating quickly and clearly; operating with extreme professionalism; doing the one extra thing; always thinking about how to make the sale (whether to a current or future client).

• OPTIMISM

Being positive and enthusiastic even when things are difficult; finding the “and” and the “yes”; looking for the solution.

The Spirit of Full Picture

We take great pride in everything we do…