General Manager - Murray State University

Position Title: General Manager - Murray State University

Location: Murray, KY

Full/Part-Time: Full time

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences.

With data-based solutions for a 365‑day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people‑first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Powering the connection of fans to the brands and experiences they love.

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university’s Athletics Department. This role is a foundational leadership position responsible for managing the day‑to‑day operations of the property and supporting the successful execution of the university’s athletics multimedia rights agreement and corporate partner platform. The GM plays a key role in representing Learfield on campus and ensuring a collaborative, values‑based partnership.

In this role, you’ll take ownership of local sponsorship sales and property operations, working closely with the university, corporate partners, and internal teams. This is a hands‑on, revenue‑focused position – ideal for someone who thrives in a fast‑paced environment, excels at building relationships, and is energized by the opportunity to grow a property’s impact through creative and strategic sales efforts. While the role may include oversight of part‑time or support staff, success is rooted in individual contribution, strong campus collaboration, and a relentless drive to deliver results.

• Serve as the primary Learfield point of contact for the university’s Athletics Department and key campus stakeholders.
• Lead all local sponsorship sales efforts, including prospecting, pitching, closing, and renewing integrated marketing partnerships across traditional, digital, social, and experiential platforms.
• Manage the day‑to‑day execution of the university’s multimedia rights agreement, ensuring alignment with campus goals and brand standards.
• Build strong relationships with sponsors, university leaders, and internal stakeholders to drive engagement and business growth.
• Collaborate with corporate support teams (e.g., marketing, digital, legal, activation) to develop custom solutions and deliver top‑tier partner service.
• Maintain property‑level business planning, reporting, and forecasting to support operational efficiency and revenue accountability.
• Represent Learfield in campus meetings, events, and community functions to strengthen partnership presence.
• May oversee part‑time staff in support of sales and event execution.
• Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.

• 4+ years of experience in sponsorship sales, sports marketing, or other relevant B2B selling environments.
• Proven ability to sell and renew…