Dedicated Pricing & Design Manager

The Dedicated Pricing & Design Manager is responsible for developing and optimizing pricing for dedicated transportation strategies built around recurring freight lanes and long-term customer agreements that maximize revenue, profitability, asset utilization, and long-term customer value with dedicated asset opportunities.

This position combines transportation pricing, network modeling, lane analysis, customer profitability, capacity planning, and strategic business development to determine the most effective way to price and move freight across the company's asset-based and brokerage network.

The successful candidate will work closely with Sales, Operations, Finance, Brokerage, Network Solutions, and Executive Leadership to evaluate customer opportunities, develop pricing models, identify network efficiencies, and ensure proposed business aligns with the company's strategic and financial objectives.

· Analyze dedicated fleet opportunities by evaluating customer freight volume, shipment patterns, stop counts, dwell and loading times, delivery windows, seasonality, and service requirements.

· Determine the number of tractors, trailers, and drivers required to support a dedicated operation, including trailer-to-tractor ratios, spare equipment, and driver coverage needs.

· Design driver schedules and route structures that comply with Hours of Service regulations, support driver retention and home-time expectations, and maximize productivity.

· Build dedicated cost models that capture driver wages and benefits, equipment ownership or lease costs, fuel, maintenance, insurance, tolls, recruiting, start-up costs, and overhead allocations.

· Develop dedicated pricing structures, such as fixed weekly charges per truck, variable per-mile rates, stop charges, fuel surcharge programs, and accessorial charges, that reflect the cost and risk of the operation.

· Evaluate minimum volume commitments, contract term length, equipment commitments, and early termination provisions to protect the company against underutilized assets.

· Compare dedicated, one-way truckload, and brokerage solutions to recommend the most profitable and service-appropriate option for the customer.

· Identify backhaul and network integration opportunities to reduce empty miles and improve the profitability of dedicated fleets.

· Monitor the performance of existing dedicated accounts against pricing assumptions, and recommend rate adjustments, fleet resizing, or operational changes when results vary from expectations.

• Develop pricing strategies for new and existing customer opportunities based on lane characteristics, market conditions, freight profile, capacity requirements, and expected operating costs.
• Analyze historical shipment data, revenue, cost, margin, miles, utilization, and service requirements to establish appropriate pricing.
• Develop and maintain lane-level pricing models and rate recommendations.
• Evaluate customer and lane profitability and identify opportunities to improve contribution margin.
• Monitor market pricing trends and competitive positioning.

• Analyze customer freight networks to determine the most efficient transportation solution.
• Evaluate origin/destination pairs, freight density, volume, frequency, miles, equipment requirements, and geographic concentration.
• Identify opportunities to improve network balance, reduce empty miles, increase asset utilization, and improve driver productivity.
• Model the impact of adding or removing customers, lanes, terminals, equipment, or capacity from the network.
• Develop network scenarios and financial models to support strategic decisions.
• Identify opportunities to utilize brokerage or third-party capacity when appropriate to…