Communications & Content Strategy Manager

Communications & Content Strategy Manager

Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 500,000 top brokerages, agents, and teams. Their branded portfolio, Bold Trail, includes Bold Trail front office, Bold Trail Back Office and Bold Trail Recruit, solutions that create a complete tech ecosystem for clients, and deliver seamless end-to-end operations, to scale success at any level.

Bold Trail delivers a unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions, and delivers the next generation of the company’s legacy brands, including kvCORE, Boom Town, btPRO, Brokermint, and Amp Stats solutions. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base.

The Communications & Content Strategy Manager is responsible for shaping and executing our integrated communications strategy across PR, social media, and customer engagement channels. This role strengthens brand reputation, elevates executive and product thought leadership, and ensures strategic distribution of high-impact content that supports awareness, reputation, demand generation, and product adoption.

Core Responsibilities:

Public Relations & Thought Leadership

• Lead media strategy and secure media opportunities that strengthen the company’s reputation and presence in key markets.
• Build and maintain relationships with reporters, analysts, and industry influencers.
• Develop executive visibility programs including bylines, interviews, and speaking opportunities.
• Support crisis response planning and real-time communication coordination.

Brand Reputation & Corporate Communications

• Lead review generation and customer sentiment strategy, informing messaging enhancements.
• Provide monthly brand reputation insights with recommendations for improvement.
• Ensure consistent storytelling across all external touchpoints.

Client Communications

• Support client communications lifecycle in partnership with Product Marketing and Client Services.
• Drive adoption and engagement through well-timed product announcements, newsletters, and educational content.
• Support communication strategy for webinars, launch events, and client community programs.
• Own channel strategy, content planning, and publishing across all platforms.
• Manage active engagement with prospects, customers, and influencers.
• Analyze KPIs to evolve channel mix, messaging, and creative for business impact.

Content Enablement & Distribution

• Lead content distribution strategy to maximize reach and engagement of marquee content.
• Manage and optimize Resource Library experience (Path Factory).
• Drive content discovery across company systems (Highspot, Confluence).
• Ensure brand-right messaging and governance of reusable assets.

Required Qualifications

Experience:

• 3-5 years in communications, PR, content marketing, or related field
• Proven track record in media relations and securing press coverage
• Hands‑on experience managing social media channels and content distribution
• Experience with B2B or SaaS communications preferred
• Strong media relations: ability to pitch stories, build reporter relationships, and secure coverage
• Excellent writing and storytelling across formats (press releases, bylines, social posts, newsletters)
• Social media strategy and analytics (Linked In, Twitter/X, etc.)
• Content management systems and marketing tech stack (Path Factory, Highspot, or similar platforms a plus)
• Data‑driven approach: comfortable analyzing KPIs and adjusting strategy based on performance
• Project management: ability to manage multiple initiatives simultaneously with competing deadlines
• Strong communication and stakeholder management skills

Personal Attributes:

• Strategic thinker who can translate business goals into communications initiatives
• Self‑starter who can work independently with minimal direction
• Collaborative team player who works well across departments
• Adaptable and comfortable with ambiguity in fast‑paced environment
• Detail‑oriented with strong organizational skills

Preferred Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, PR, or related field
• Experience in technology, real estate technology, or B2B SaaS industry
• Established media contacts in relevant industry verticals
• Experience with review platforms (G2, Capterra) and reputation management
• Familiarity with marketing automation and CRM platforms (Hub Spot, Salesforce)
• Crisis communications experience
• Experience supporting executive thought leadership programs

Equal Opportunity Employer
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