Product Marketing Specialist - Select Health

Product Marketing Specialist - Select Health

Join to apply for the Product Marketing Specialist - Select Health role at Intermountain Health
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$33.00/hr - $53.00/hr

• Creates and leads the promotion of health insurance products and services for assigned product lines.
• Creates and executes an annual marketing plan and strategy to retain, increase, and engage members with personalized marketing experiences.
• Leads complex work that significantly impacts company growth and retention goals in alignment with strategic priorities.
• Partners with internal business owners to coordinate and assist in the implementation of annual marketing campaigns within appropriate promotional budgets.
• Coordinates marketing efforts related to the promotion of products and services to ensure successful campaign implementation and outcomes.
• Coordinates and implements the development of marketing and sales tools that generate leads and promote, educate, and engage audiences.
• Works closely with graphic designers, copywriters, and the web team to oversee the creation of creative briefs, presentations, direct mail campaigns, web content, and digital campaigns.
• Ensures marketing materials meet regulatory, compliance, branding, and legal requirements.
• Attends product staff and project meetings and recognizes marketing and communication opportunities and develops strategies to meet objectives.

• Marketing Plan and Communication Strategy:
  Leads the development of an annual marketing plan and communication strategy with the business owner.
• Materials Creation:
  Develops marketing and sales materials to support pre-enrollment, enrollment, and onboarding activities.
• Research Strategy:
  Works with the Consumer Insights/Market Intelligence team to capture feedback that informs the annual marketing plan.
• Marketing and Resource Oversight:
  Utilizes resources from multiple Marketing teams to oversee the launch of prioritized client marketing initiatives.
• Project Management:
  Uses project tracking software to create plans, manage deadlines and budgets, and provide status reports.
• Budget Oversight:
  Supports annual budget plans, manages approved budgets each year, and reconciles invoices.
• Management:
  Mentors interns, manages vendors, and oversees associated projects and budgets as assigned.

• Demonstrated experience in product marketing, account management, ad agency, or retail promotion, health insurance or healthcare communications or promotion.
• Demonstrated experience managing projects with high complexity.
• Demonstrated excellence in written and verbal communication skills.
• Demonstrated experience in health insurance or healthcare communications or promotion.
• Demonstrated excellence in project management and problem resolution.
• Demonstrated advanced experience working with word processing and other office software, desktop publishing programs, and multi-media presentation tools.
• Experience with digital marketing writing, design, or placement.
• Demonstrated ability to work autonomously.
• Experience with budget management in a business setting.

• Bachelor's degree in communications, English, marketing, public relations, or business or equivalent relevant work experience.
• Six years of experience in product marketing, account management, ad agency, or retail promotion, health insurance or healthcare communications or promotion.
• Four years of experience managing product marketing and communications projects.
• Experience managing marketing, communications, or public relations projects and understanding of health insurance products and services.
• Demonstrated excellence in project management and leadership skills.
• Project leadership skills, interpersonal and relationship-building skills, and problem-resolution skills.

Select Health - Murray, Utah

We care about your well-being – mind, body, and spirit – and provide a generous benefits package that fosters a sustainable culture of wellness and engagement.

Intermountain Health is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

At Intermountain Health, we use the artificial intelligence ("AI") platform, Hired Score to improve your job application experience. Hired Score helps match your skills and experiences to the best jobs for you. While Hired Score assists in reviewing applications, all final decisions are made by Intermountain personnel to ensure fairness. We protect your privacy and follow strict data protection rules. Your information is safe and used only for recruitment.

All positions subject to close without notice.