Assistant Prof​/Associate Professor in Marketing

Overview

The Department of Business and Economics at MCBS invites applications for a full-time faculty position in Marketing. The successful candidate will teach marketing courses, produce relevant scholarly and applied research, support students, and contribute to quality assurance, accreditation and industry engagement.

• Principles of Marketing
• Marketing Management
• Consumer Behavior
• Services Marketing
• Digital Marketing
• Retail Management
• Marketing Research
• Brand Management
• Marketing Analytics
• Integrated Marketing Communications

• Teach undergraduate and/or postgraduate marketing courses in face‑to‑face, online and blended modes.
• Develop syllabi, digital content, case studies, assessment tasks, rubrics and course files aligned with learning outcomes.
• Integrate current marketing practice, digital tools, analytics, Oman GCC cases and industry projects into teaching.
• Conduct research and publish in peer‑reviewed journals; contribute to applied research grants, consultancy and community industry engagement.
• Advise and mentor students, supervise projects and dissertations, and support internships, capstones and employability activities.
• Participate in curriculum review, Assurance of Learning, moderation, program assessment, accreditation evidence preparation and continuous improvement.

• Assistant or Associate Professor, PhD / DBA in Marketing, Digital Marketing, Consumer Behavior, Services Marketing, Marketing Analytics or a closely related field from a recognized university.
• Lecturer, Master’s degree in Marketing or a closely related field from a recognized university; relevant professional marketing experience is preferred.
• Associate Professor candidates should demonstrate a sustained record of peer‑reviewed publications, graduate supervision, academic leadership and service.
• Evidence of teaching effectiveness and ability to teach online hybrid courses using digital marketing and learning technologies.
• Bilingual Arabic-English communication is preferred; ability to teach in Arabic is an advantage for relevant programs.
• Experience with quality assurance (AACSB, OAAAQA, OQF‑aligned assessment, CLO PLO mapping, moderation and accreditation documentation) is strongly preferred.

• Professional experience or certifications in digital marketing analytics, CRM, social media marketing, branding, market research or marketing communications.
• Experience with live industry projects, student competitions, consultancy or executive education.
• Ability to contribute to research clusters in consumer behavior, AI in marketing, sustainability, innovation and Oman GCC market studies.

• Maintain academic professional currency appropriate to the appointed rank and faculty qualification category.
• Contribute to faculty sufficiency, teaching effectiveness, Assurance of Learning, curriculum improvement, research impact and engagement with professional community stakeholders.
• Provide evidence for course files, assessment moderation, closing-the-loop actions and accreditation‑related reporting when required.