Digital Marketing Specialist

Muscat, Sultanate of Oman | Posted on 06/09/2026

Develop monthly digital media plans aligned with project launches, sales targets, campaign objectives, and approved budgets.

Recommend channel mix, audiences, budgets, content formats, and conversion funnels based on data and market behavior.

Paid Advertising

• Set up, manage, and optimize campaigns across Meta, Google, Tik Tok, Linked In, You Tube, and retargeting platforms.
• Monitor CPL, CTR, CPC, conversion rate, lead quality, frequency, and campaign ROI; take corrective actions quickly.

Lead Generation & CRM

• Coordinate with Sales and CRM users to validate lead quality, source tracking, follow‑up status, and conversion performance.
• Improve landing pages, lead forms, Whats App flows, tracking links, UTMs, and remarketing audiences to increase conversions.

Analytics & Reporting

• Prepare weekly and monthly digital performance reports with insights, learnings, risks, and clear optimization recommendations.
• Use analytics tools to track website traffic, campaign attribution, audience behavior, and conversion paths.

Website & Digital Assets

• Coordinate website updates, landing pages, SEO basics, pixels, tags, forms, and digital campaign assets with relevant teams.
• Ensure digital messages, project information, prices, CTAs, visuals, and disclaimers are accurate before publishing.

Education & Certifications

• Bachelor degree in Marketing, Digital Marketing, Business, Communications, IT, or related field.
• Google Ads, Meta Blueprint, GA4, or SEO certification preferred.

Experience

• 3-5 years in digital marketing and performance campaigns; real estate, hospitality, high‑value sales, or agency experience preferred.

Skills

• Analytical thinking, speed, ownership, commercial mindset, attention to detail, problem solving, creativity, communication, accountability.