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Digital Marketing Specialist
Job in
Muscat, Oman
Listed on 2026-09-30
Listing for:
gu-recruitment
Full Time
position Listed on 2026-09-30
Job specializations:
-
IT/Tech
Digital Marketing, SEO, Social Media Marketing -
Marketing / Advertising / PR
Digital Marketing, SEO, Social Media Marketing
Job Description & How to Apply Below
- Develop monthly digital media plans aligned with project launches, sales targets, campaign objectives, and approved budgets.
- Recommend channel mix, audiences, budgets, content formats, and conversion funnels based on data and market behavior.
- Set up, manage, and optimize campaigns across Meta, Google, Tik Tok, Linked In, You Tube, and retargeting platforms.
- Monitor CPL, CTR, CPC, conversion rate, lead quality, frequency, and campaign ROI; take corrective actions quickly.
- Coordinate with Sales and CRM users to validate lead quality, source tracking, follow-up status, and conversion performance.
- Improve landing pages, lead forms, Whats App flows, tracking links, UTMs, and remarketing audiences to increase conversions.
- Prepare weekly and monthly digital performance reports with insights, learnings, risks, and clear optimization recommendations.
- Use analytics tools to track website traffic, campaign attribution, audience behavior, and conversion paths.
- Coordinate website updates, landing pages, SEO basics, pixels, tags, forms, and digital campaign assets with relevant teams.
- Ensure digital messages, project information, prices, CTAs, visuals, and disclaimer are accurate before publishing.
- Education & Certifications Bachelor degree in Marketing, Digital Marketing, Business, Communications, IT, or related field;
Google Ads, Meta Blueprint, GA4, or SEO certification preferred. - Experience 3-5 years in digital marketing and performance campaigns; real estate, hospitality, high-value sales, or agency experience preferred.
- Technical Competencies Meta Ads, Google Ads, Tik Tok Ads, Linked In Ads, GA4, Tag Manager, pixels, UTMs, SEO basics, landing pages, CRM, dashboards, Excel.
- Behavioral Competencies Analytical thinking, speed, ownership, commercial mindset, attention to detail, problem solving, creativity, communication, accountability.
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