Marketing Team Leader

Job Description

• Develop annual and quarterly marketing plans aligned with sales targets and project launch calendars.
• Translate business objectives into campaign briefs, channel plans, budgets, and measurable KPIs.

• Lead campaigns across social media, paid ads, Whats App, website, email, events, PR, and roadshows.
• Ensure all campaign materials, timelines, approvals, and deliverables are completed on schedule.

• Work closely with Sales to define lead quality, follow-up requirements, and campaign priorities.
• Monitor CPL, conversion rate, lead source performance, and campaign ROI; recommend improvements.

• Ensure consistent brand identity, tone of voice, project messaging, and visual quality across all channels.
• Review key visuals, captions, brochures, videos, landing pages, and sales-support materials.
• Allocate tasks, guide team members, review outputs, and build a high-performance marketing culture.
• Manage agencies, media suppliers, influencers, photographers, printers, and event vendors.

Education & Certifications

• Bachelor degree in Marketing, Business Administration, Communications, or related field; digital marketing certification preferred.
• 5-8 years in marketing, with at least 2 years leading a team; real estate, hospitality, or high-value product experience preferred.
• Campaign planning, performance marketing, CRM, Meta Ads, Google Ads, analytics, content planning, event marketing, budget control.
• Leadership, ownership, creativity, commercial mindset, communication, problem solving, urgency, attention to detail.