Marketing & Communication Manager

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Job Responsibilities:

Brand Awareness Management:

• Work with the VP Sales & Marketing in designing a marketing strategy and execute activities to establish and maintain MB brand presence both internally and in the market, including the creation of a 12 month calendar which is updated weekly.
• Create a calendar that is aligned to sales targets and seasonality across all prime markets.
• Attack competitors with differentiated propositions locally to ensure MB advantage is maximised.
• Build and manage an effective relationship with external vendors in order develop copy, content and design for promotional campaigns, advertising activities and marketing materials.
• Manage all activities within the department in accordance to the agreed departmental budget.

• Work with the CSR and Events Coordinator to ensure all events enhance brand positioning and grow community and sales value.
• Create B2B partnerships that enhance awareness, advantage and ROI.
• Ensure, when necessary, that branding and marketing activities are exclusive for various zones of the project and design, develop and implement strategies accordingly.

• Working with the PR Agency,
• Develop and implement a strategic PR plan promoting MB on a local, regional and international level through well suited media outlets ensuring the brand continues to be perceived as the market leader within real estate development.
• Cultivate and maintain all relevant external relationships including with key media organizations.
• Write, edit or verify press releases, newsletters, speeches, articles, annual reports and all PR materials both in Arabic (with assistance from Event Coordinator) & English to support PR activity and ensure all material is approved beforehand.
• With PR agency organize press events and follow ups from these activities.
• Ensure all Communication investments are projected through, and grown via online & social media channels.
• Connect the dots between content partners, activities and offline and online channels.
• Maximise exposure and funnel/segment when required to key groups and gatekeepers.
• Ensure that media contacts database is accurate and updated on a regular basis.
• Optimise digital strategy and use of social media channels as community creator, interest and lead generator.
• With agency, write content for Social Media channels updating MB PR events to enhance brand exposure.
• Maintain and update media and news information on MB website.
• Issue newsletter on monthly basis.

• Work closely with the Sales team to ensure relevant promotional material regarding sale of properties is produced in a timely manner.
• Create Sales templates that enhance profile of sales team in sales channel and accelerate broker credibility and market penetration.
• Run in-house communication programs to communicate brand values and company marketing.
• Ensure that employees are aware of changes and projects within the company.
• Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information.

• Conduct competitive strategic analysis, market research & trends, consumer segmentation, and consumer insight development through 3rd parties every Quarter.
• Analyses and measure the results of marketing campaigns, ensuring that they are compatible with the target audience.
• Keep abreast of competitor activities and produce with Post Sales and Sales Manager Monthly Competitor reports.
• Analyse MB’s brand awareness both internally and externally, develop a brand tracking information program and review company brand guidelines.
• Conduct PR research on perceptions and attitudes towards the organization.

• 7-10 years of experience in the same field.
• Bachelors degree in Business Administration or Marketing.
• Masters degree in a relevant field is preferred.
• Knowledge & experience of:
• Media channels and marketing promotion activities
• Brand management
• Event Management
• Interactive Marketing
• Budget Management
• Photoshop and Design packages
• Product and Industry knowledge
• Strategic thinking
• Creativity
• Planning & organizing
• Presentation
• Interpersonal skills
• Team working
• Relationship building
• Attention to detail
• Active listening
• Action oriented
• Analytical thinking