Brand & Digital Marketing Executive

We are looking for a proactive and creative Brand Digital Marketing Executive to join our team and oversee Ibn Sina Pharmacy s digital presence The successful candidate will serve as the key liaison between our internal teams and our external marketing agency ensuring that all digital campaigns branding social media activities and customer engagement initiatives align with the company s objectives This role combines brand management digital marketing project coordination and performance analysis to strengthen Ibn Sina Pharmacy s online presence and customer engagementacross all digital platforms

• Act as the primary point of contact between Ibn Sina Pharmacy and the external marketing agency
• Coordinate the planning and execution of digital marketing campaigns across social media email and other digital channels
• Develop and manage monthly content calendars in collaboration with the external agency
• Review edit and approve social media content marketing materials and digitalcampaigns before publication
• Ensure all marketing communications are consistent with the company s brand identity tone of voice and business objectives
• Manage and oversee the company s presence across Instagram Facebook Linked In and other relevant digital platforms
• Monitor and respond to customer enquiries comments and direct messages in a timely and professional manner in both English and Arabic
• Work closely with Retail IT Operations Procurement and Management to planpromotional campaigns seasonal initiatives and product launches
• Coordinate influencer collaborations brand partnerships and promotional activities
• Monitor website content and support digital initiatives including e-commerceand online marketplace platforms
• Track analyse and report on digital marketing performance providing insights and recommendations to improve engagement reach and campaign effectiveness
• Stay up to date with industry trends competitor activity and emerging digital marketing opportunities
• Support the development of new marketing initiatives to strengthen brand awareness and customer engagement

• Bachelor's degree in Marketing, Business Administration, Communications or arelated field.
• Minimum 3 years' experience in digital marketing, brand management or social media marketing.
• Experience working with an external marketing or creative agency is highly desirable.
• Strong understanding of Instagram, Facebook, Linked In and other major social media platforms.
• Good understanding of digital marketing principles, content strategy and customer engagement.
• Familiarity with Meta Business Suite, Google Analytics and social mediareporting tools.
• Basic understanding of Meta Ads and Google Ads is an advantage.
• Excellent written and verbal communication skills in both English and Arabic.
• Strong organisational and project management skills with the ability to manage multiple projects simultaneously.
• Creative mindset with excellent attention to detail.
• Strong analytical skills with the ability to interpret campaign performance andmake data-driven recommendations.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Experience with in the healthcare, pharmacy, retail or FMCG sector would be an advantage.
• Arabic speaking with Gulf Experience