Marketing Executive - Brand Communication & Design

This job will be based at APME, Oman.

The Marketing Executive will be responsible for translating the company's products, services, brand propositions and consumer initiatives into clear, consistent and engaging communication across relevant consumer and business touchpoints. The ideal candidate will act as the bridge between marketing strategy and creative execution, ensuring that every communication is aligned with the brand identity, campaign objectives and commercial priorities of the business.

• Develop and execute communication materials for products, services, campaigns and brand initiatives in Arabic.
• Ensure consistency of brand identity, tone of voice, visual language and key messages across all communication in local Omani dialect.
• Convert marketing strategies and product propositions into consumer-friendly communication.
• Develop communication for product launches, promotions, seasonal campaigns, events and service initiatives in coordination with Brand Managers.
• Work closely with the marketing team to create integrated communication plans across relevant touchpoints.

• Manage day-to-day design requirements of the Marketing function, including digital, print, retail communication.
• Develop creative briefs and coordinate with internal/external designers, agencies, photographers, production partners and other creative resources.
• Review and ensure quality of artwork, layouts, messaging and brand compliance before finalisation.
• Oversee the design overview of retail store and showroom communication materials
• Explore innovative formats and creative approaches to improve consumer engagement.

• Work closely with Product, Sales and Service teams to understand product features, USPs and customer propositions.
• Translate technical/product information into simple, relevant and compelling consumer communication.
• Ensure products and services are not communicated in isolation but are integrated into the overall consumer proposition.
• Support the development of communication for new products, product upgrades, services and customer experiences.

• Support planning and execution of consumer-facing retail and Colour consultancy initiatives, including Décor-idea and other in-store/home colour consultancy services.
• Ensure products, colour solutions, retail experience and consultancy services are communicated as an integrated consumer proposition.
• Develop communication materials and consumer touchpoints for Décor idea, Colour consultancy, BHPS and other services.
• Capture consumer feedback and insights from Retail and Consultancy interactions and translate them into opportunities for improving communication and service experience of the brand.

• Support end-to-end execution of marketing campaigns from briefing to final deployment.
• Coordinate campaign assets across multiple platforms to ensure a consistent consumer journey.
• Work with media, creative and activation agencies where required.
• Track campaign deliverables, timelines and dependencies to ensure timely execution.
• Support post-campaign evaluation and documentation of key learnings.

• Develop and coordinate communication required across retail outlets, dealers, showrooms and other customer-facing environments.
• Ensure consumer communication at the point of sale is aligned with the overall brand and campaign proposition.
• Support development of POSM, displays, brochures, product communication, promotional materials and other trade-facing assets.

• Work closely with Sales, Product, Technical, Service and Commercial teams to understand their communication requirements.
• Consolidate requirements and prioritise marketing deliverables based on business objectives.
• Ensure timely communication between internal stakeholders and external creative partners.
• Maintain clear timelines and follow-up mechanisms for all marketing projects.

• Bachelor's Degree in Marketing, Business Administration, Interior Design, Architecture, Fine Arts,…