Assistant Brand Manager - FMCG
Listed on 2026-09-21
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Marketing / Advertising / PR
Marketing Strategy, Sales & Marketing, Marketing Management -
Sales
Sales & Marketing
The Assistant Brand Manager Brand Trade Sales Development supports the development and growth of assigned FMCG brands by integrating brand strategy trade marketing initiatives and commercial performance management. Reporting to the Director Business Development this role ensures that brands are strongly positioned with consumers, effectively executed in trade and delivering profitable growth across all channels.
Key Responsibilities Brand Management- Consumer-Facing
- Assist in developing brand strategies
- Positioning frameworks and annual marketing plans
- Support new product development
- NPD packaging design and product launches
- Coordinate ATL campaigns digital OOH PR influencers
- Conduct consumer research and monitor competitor activities to identify market opportunities
- Monitor brand performance including pricing product mix and gross margin GM drivers
- Translate brand strategies into actionable trade and channel execution plans
- Develop POS materials in-store displays and visibility enhancement programs
- Plan, implement and evaluate trade promotions, track ROI and effectiveness
- Collaborate closely with Sales and Distribution teams to secure product listings and drive sales growth
- Conduct regular market visits to audit execution standards and gather shopper insights
- Support monthly sales target planning, tracking and performance analysis
- Monitor gross profit GP margins and recommend pricing or promotional adjustments to maintain profitability
- Participate in sales forecasting and coordinate with Supply Chain to ensure product availability
- Track inventory levels, identify slow-moving SKUs and implement depletion strategies
- Provide brand and promotional training to field sales teams to strengthen execution quality
- Develop joint business plans with key accounts in collaboration with the Sales team
- Partner with Sales, Supply Chain and Finance teams to align brand and commercial objectives
- Support distributors and modern trade customers with customized marketing and promotional tools
- Prepare and submit regular reports on brand performance trade execution and sales metrics
- Present insights and recommendations to senior management for strategic decision-making
- Brand Strategy Positioning
- Trade Marketing
- Channel Execution
- Sales Performance
- Commercial Acumen
- Gross Margin
- Inventory Management
- Market Research
- Competitive Analysis
- Cross-Functional Collaboration
- Training Team Support
- Result Orientation
- Profitability Focus
Qualifications & Skills
6–12 years of FMCG experience (Food, Beverages, Non‑food categories preferred). MBA in Marketing. Strong understanding of Brand building, Consumer Behavior, and Trade Marketing.
Preferred candidates should have strong FMCG sector experience, particularly within the Food and Beverages category, as well as in Distribution and Trading and Retail or Wholesale environments. Preferred candidates should have demonstrable experience managing brand promotions, trade activations, visibility programs, and handling forecasting and demand planning responsibilities.
Proven Experience- Brand awareness and brand strategy execution
- Market research & competitor analysis
- Trade & channel execution (numeric/weighted distribution)
- Sales performance, GP margin monitoring & inventory management
- Analytical mindset with strong proficiency in MS Office (Excel, PowerPoint)
- Ability to collaborate cross‑functionally with Sales, Supply Chain & Finance teams
- Excellent communication, presentation & stakeholder management skills
- Ability to work under pressure and deliver monthly KPIs
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