Unit Head Marketing, Media & Communications

ROLE OBJECTIVE

Lead and manage the Bank s marketing branding media and communications activities by developing and implementing integrated strategies that strengthen the Bank s corporate brand and institutional identity enhance stakeholder awareness promote its development mandate products and initiatives and safeguard its reputation The role ensures consistent brand positioning messaging and communication across all channels while supporting effective engagement with customers media government entities and other key stakeholders

• Lead the development and implementation of the Bank s annual marketing branding media and communications plans in alignment with approved corporate strategy business priorities and institutional objectives Develop maintain and strengthen the Bank s corporate brand architecture visual identity positioning messaging and brand guidelines to ensure consistent application across all departments branches and communication channels Act as the custodian of the Bank s brand ensuring appropriate use of the Bank s name logo visual identity tone of voice templates signage publications and promotional materials Monitor brand perception awareness and consistency and recommend initiatives to enhance the Bank s corporate image and market positioning Plan and oversee integrated marketing and branding campaigns promoting the Bank s products services development programs initiatives and achievements to targeted customer and stakeholder segments Maintain effective relationships with domestic and international media Coordinate media enquiries interviews and briefings ensuring the Bank s position is presented accurately and consistently Oversee the Bank s digital communication channels including website content socials Linked In and other digital communication activities ensuring content is accurate timely and aligned with approved brand and communication standards Develop and review corporate communication and branding materials publications reports presentations brochures advertisements promotional materials event branding and other institutional content prior to publication or external release Coordinate the branding and communication requirements for major Bank initiatives events launches campaigns partnerships and stakeholder engagements in cooperation with relevant departments Manage the Bank s appointed marketing communications and media agency Agree briefs workplans budgets and delivery standards review performance and ensure all work meets the Bank s requirements Establish and maintain relationships with ministers senior government officials regulators and other public-sector stakeholders relevant to the Bank s mandate Oversee the preparation of briefing notes speeches presentations key messages and media material for the CEO and other senior representatives of the Bank Advise senior management on media coverage emerging issues and matters that may affect the Bank s reputation Lead the communications response to sensitive or high-profile issues working closely with senior management and the relevant Legal Compliance and Risk functions Ensure employees authorized to speak on behalf of the Bank are properly briefed and that external statements receive the necessary approvals before release Coordinate with internal departments and branches to ensure marketing branding and communication requirements are identified prioritized and delivered in accordance with approved plans and corporate standards Monitor marketing and branding budgets campaign performance media effectiveness brand-related indicators and relevant performance measures and prepare periodic reports and recommendations for management Ensure all marketing branding media and communication activities comply with applicable internal policies corporate identity guidelines regulatory requirements confidentiality standards and approval authorities Lead and manage the Marketing Media and Communications Team with clear accountability for the quality and timely delivery of its work Set the team s objectives and priorities allocate responsibilities manage workloads and review individual and team performance Align the team and appointed agency to a single plan and clear accountabilities Build the capability of the team through coaching regular feedback development planning and appropriate training Review the team s structure staffing and skills requirements and make recommendations to ensure it has the capacity and expertise…